article thumbnail

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

Records in each branch can be sent a communication, assigned to seed lists or control groups, deduplicated, tagged, held for a wait period or until they respond, merged with other branches, or exit the flow. Tags can be used to control subsequent flow steps. which also owns a database marketing services agency called Blue Sheep.

article thumbnail

Why Companies Buy Marketing Automation Software

The Point

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.