Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

10 Marketing Nightmares

Modern Marketing

Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Some marketers are given access to the company Twitter handle.

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Marketers might ask, “Am I getting all the mid-sized law firms in the greater Chicago area? Compiled files , gathered from directories, government records and other sources.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The Venn in BlueVenn The unified database process, a.k.a. Clients can purchase the configured database management system if they want to run it for themselves.