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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

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Modern Marketing

Or perhaps you’re in the market for lead management solutions. It stands for Brand, Efficiency, Results and Quality – and it can make the critical difference between choosing Provider A over Provider B. Efficiency. Efficiency is all about return on investment and time.

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Why Companies Buy Marketing Automation Software

The Point

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.

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