[Cartoon] Ellber & Email Marketing

Modern Marketing

Once Ellber wakes up, we’ll take a look at how his efforts pay off for the sales team but, while he catches his zzzz’s, check out how ‘Amazing eZPutty’ helps you get more from your email marketing!

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Picking A Provider? Meet BERQ.

Modern Marketing

Or perhaps you’re in the market for lead management solutions. It stands for Brand, Efficiency, Results and Quality – and it can make the critical difference between choosing Provider A over Provider B. Efficiency. Efficiency is all about return on investment and time.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Meet The Parents: 6 Things To Watch For After A Merger

Modern Marketing

Here are 6 signs to look out for on your journey to perfect synergy with your new marketing partner. Similarly, when you go through a merger, your marketing teams need to do some list building. Treat your newly acquired teams’ database like a purchased list. How many events is the marketing department sponsoring in the next year? by Gaea Connary | Tweet this. A lot of companies have been feeling the urge to merge lately.

The High Cost Of Bad Data

Modern Marketing

Before buying new equipment, a company typically looks at the cost benefit analysis, ROI, operational efficiency and the required time needed to operate the new equipment. Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. Marketing Manager. by Anna Glushkovsky | Tweet this.

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Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

B2B Lead Generation

If you’re like most marketers, the answer too often is, “Not enough.”. It’s no wonder that when marketers are obsessively focused on what’s in it for their prospects to open an email, remarkable things happen – like several million new subscribers. Email Marketing Social Media

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Why Companies Buy Marketing Automation Software

The Point

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology.

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How Does Content Marketing Help with SEO?


Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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Why Marketers Can't Rely ONLY on Marketing Automation


To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough.