B2B Blogging Trends for 2011

Webbiquity

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> March 10, 2011 9:45 am via web Reply Retweet Favorite.

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2011 Social Media Marketing Trends

Webbiquity

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. It’s a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner.

B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers!

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales.

The Great British Business Show 2011

Tomorrow People

Friday, 18th November 2011. Delivered by the UK’s leading inbound marketing consultancy, Tomorrow People at Stand 574 , the seminar will show you how to utilise online, social media, killer content and our inbound marketing platform to attract more customers to your business.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Get More Customers. How To Create Killer Content: Speak To A Customer.

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Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Salesforce.com Talks Platforms #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

What I learned at Dreamforce 2011

ViewPoint

Jason shared with us his key takeaways from Dreamforce 2011. Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Brian Kardon at Eloqua Experience 2011. “It will be about influencing who your customers trust.” Does of track sessions, graduations, best practices. But don’t forget the keynotes.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Augmented Reality For B2B Marketing in 2011?"

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Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

Content Marketing World 2011

Ambal's Amusings

It is called Content Marketing World 2011. Get Customers. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. Joe, is the co-author of Get Content.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Hunters will go after new business while farmers will cultivate the customer base. ” management will also ask “and of those, how many conversations did you have with prospects that fit our Ideal Customer Profile?” Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

B2B Lead Generation

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

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Key Initiatives for 2011 – How are you tackling them?

Reachforce

We kicked off this year asking our customers and marketing leads database (key marketing decision makers) what their priorities were for the New Year (2011). I know you are probably shaking your head and thinking.“Just Just like everyone else.” Yep, just like everyone else.because we wanted to know first hand. While "New

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff. While employees and customers are flocking to social media, Benioff noted, companies have lagged behind.

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

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B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. This also means realigning all content production to be more value-based on personas and the customer journey.

5 Big Marketing Fails of 2011

Modern Marketing

In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011. Engaging customers on Twitter often requires an informal tone. Customers revolted. The popular site Regretsy.com created a campaign that allowed customers to purchase toys for underprivileged children. Customers thought they were being spammed and the Times had to send an apology note. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

Watch the webinar to find out how John’s efforts are providing customers and prospects the precise information they need to make a smart purchasing decision, and dealers a much more detailed, useful picture of who they’re selling to.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. Many of the organizations represented were multi-billion dollar corporations with complex lead management systems and lots of customer data points. Focus on knowing your customer and understanding how they use social channels – this should inform your social strategy and efforts. by Jennifer Horton | Tweet this.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Facebook integration , allowing customers to ask questions on your companies Facebook page. An intelligent knowledge base ensuring your support content gets to the customer.

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2011: The year of personal brands

Chris Koch

But who’s thinking about the customer here? What about the customer’s view? But looking at it all from a customer’s perspective, I think Forrester looks better being a legacy on a star’s personal blog than having a star that leaves a void in content upon leaving. This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Customer acquisition. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Advice for e-Commerce Companies for 2011

Biznology

Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. Image via Wikipedia.

Sales Intelligence & Microsoft Dynamics – Convergence 2011

Sales Intelligence View

InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. This event serves as the meeting point for the Microsoft Dynamics Customer and Partner business community. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year.

Can Barnes and Noble engage Borders customers?

Biznology

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. ” And that was back in January 2011. on September 26, 2011.

Can Barnes and Noble engage Borders customers?

Biznology

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. ” And that was back in January 2011. on September 26, 2011.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. We had an excellent time meeting with our customers that have InsideView embedded into their CRM and met a ton of new people that wanted to know more about how our application can help drive sales and marketing efforts.

2011 Sales & Marketing Success Conference

Sales Intelligence View

The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together over a 5 day series to educate and enlighten sales professionals in succeeding, winning and exceeding expectations.

Product Update: August 2011 Release

Sales Intelligence View

On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.