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30 Women Shaping B2B Tech Marketing

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APRIL 25, 2018

. - The increasing impact of artificial intelligence, automation and machine learning : There are new technologies that improve the efficacy of marketing automation; lead generation and chatbot tools such as Drift to handle lead qualification. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%.

B2B Marketing 91
B2B Marketing Work Management Enterprise Management Marketing Management 91
article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

A couple of things I see happening in the landscape: – The increasing impact of artificial intelligence, automation and machine learning : There are new technologies that improve the efficacy of marketing automation; lead generation and chatbot tools such as Drift to handle lead qualification. Jenn Steele.

B2B Marketing 91
B2B Marketing Work Management Enterprise Management Marketing Management 91
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