SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. It depends how badly you want that content. As a marketer, you are the brains behind the landing page. Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JANUARY 4, 2011

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. The issue is that the more targeted your email campaigns, the more content is required.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. This should not be a surprise since with emails you want people to click to your landing pages or website. What will you concentrate on during 2011?

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Mailmunch

MARCH 29, 2021

MailMunch also comes with a range of powerful integrations, purpose-built landing pages and templates, and A/B testing. Other features include detailed reports, automated database updates, split testing, and integrations with CRM software platforms such as Hubspot and Salesforce. Targeted Campaign Options.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. However, one significant downside to live streaming is the unpredictable nature of it, which makes your content prone to flaws.

Examples 101

Examples Ad Building Brand Identity Branding 101

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

The Effective Marketer

JANUARY 13, 2009

Results from the email might point to improvements needed for the copy, the overall design, or even the landing page used. Look back and verify whether the deadlines for creating the email and scheduling/sending it out were met. Why the results were so good or bad? United States License. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

JULY 18, 2011

The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Create a dedicated Twitter landing page. Instead of simply pasting in the URL of your homepage, take the time to create a new page on your website specifically targeted toward visitors from Twitter.

Twitter 28

Twitter Generation Leads Lead 28

MLT Creative

JANUARY 17, 2011

Website Grade: Using our HubSpot Website Grader report, we’ve been able to sustain a grade of 99 for most of 2010. When we started this journey, we had a mediocre site; now our grade reflects the power of on- and off-page SEO, as well as our increased keyword rankings. New Projects: Closed business is why we exist and grow.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content 'til the cows come home, we'd like to provide some reasons why quality is so important. What 2011 Indicated.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

SEPTEMBER 24, 2013

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. How will this affect our content strategies? And like Peter Griffin says , it''s really going to grind your gears. Cue marketers everywhere raising their fists in fits of rage.). Why, Google.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Hubspot

AUGUST 10, 2011

Looking for an easy way to identify some of your content's biggest evangelists? Or perhaps you just want to know how well your content is spreading. HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. Thus far, the URL of the landing page for our webinar has generated 328 tweets.

Tools 28

Tools Content Webinar Metrics Landing Pages 28

Hubspot

MARCH 26, 2012

Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. The biggest disconnect is between content and social media. Use landing pages with forms to collect new leads. Occasionally, directly promote landing pages via social media.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. HubSpot was clearly onto something.

Course 136

Course Lead Generation Leads Lead 136

Hubspot

JUNE 17, 2011

Share links to content on your Page's wall. The simplest way to remedy this is to take the same content you're using to gener ate leads on your website and share links to that content on your Facebook Page's wall. On Twitter, the more followers you have, the more people will see your content.

Facebook 28

Facebook Lead Scoring Lead Ranking Generation 28

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. You could be satisfied with focusing on your "ToFu" or "Top of the Funnel," generating as much traffic to your website as possible by creating (everybody sing along with me) tons of remarkable content. But what if it could be better?

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Hubspot

JANUARY 13, 2011

Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! A look into the future in 2011. Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner!

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Hubspot

APRIL 17, 2012

If you're using a third-party tool like HootSuite or HubSpot's social media monitoring , you can track mentions of your products or services and surface any positive mentions you find. the content the plugin is installed on. to share your content. 2) Embedded Tweets. — Ted Engel (@iamtedE) April 6, 2012.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JUNE 28, 2011

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. You have fresh & engaging content. You and your customers are sharing and commenting on content. Offer a Custom Welcome Page.

Facebook 28

Facebook Hubspot Click Rate Marketing Analytics Tools 28

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

OCTOBER 28, 2011

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. The reach of your Facebook page includes the number of fans and growth of your followers. Research shows that 58% of Facebook users expect exclusive content from business pages they 'like' on Facebook.

Facebook 28

Facebook Business Ad Frequency Budget Programs 28

Hubspot

JANUARY 27, 2011

If so, learn from Search Engine Land how to use your account to help improve your Google rankings. 32 SEO Tactics to Avoid in 2011 - Learn what SEO tactics to leave out from your 2011 plans with this post from SEOmoz. Mobile Trends 2011 for the Realist - Mobile will be an important marketing trend in 2011.

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. 5 Things Angry Birds Can Teach You About Online Content. They are lined up Red, Yellow, Yellow, Blue, Black for a reason.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

MAY 25, 2011

Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. Welcome New Page Visitors - When thinking about Facebook, a new metric comes to mind: visitor-to-like. HubSpot customers, for example, can install the free Facebook Welcome Application.

Facebook 28

Facebook B2B Landing Pages Internet Marketing 28

Hubspot

APRIL 28, 2011

Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: What types of content work best within Facebook to boost engagement. Why having a custom landing page tab is critical for every Page.

Facebook 28

Facebook Practices Lead Scoring Lead Ranking 28

Hubspot

JUNE 28, 2011

In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. Design some visually stimulating CTAs that link to landing pages for some of your best-performing offers. Free Download: Better Business Blogging in 2011.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

APRIL 23, 2012

Turning this content into a lead generator will be a huge win for lead reconversions and a better lead-to-customer conversion rate. During the editing process, add video annotations that include a link to one of your landing pages. Take a look at one example here: News & Awards Pages. Here's how it worked.

PR 28

PR Lead Gen Top of Funnel Leads 28

Hubspot

APRIL 18, 2012

When people land on your website, they usually ask themselves, “What’s in it for me?” That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Create a Customized Page for Each Persona. The Importance of Buyer Personas in Website Design.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Importance of a Brand Style Guide.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

NOVEMBER 29, 2011

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries. Google+ and Google Places Integration.

Google 28

Google SERP Social Networks Network Marketing 28