article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Pipeline/Deals influenced by data #zoominfoZoomInfo (@ZoomInfo) April 27, 2011. We have a lot of options. So how do you narrow it down? Direct conversions 2.

article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. We have a lot of options. Think about it — have you ever made a major purchase without doing some research first? How do you measure the effectiveness of your data? Direct conversions 2.

article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. But Longo says that Demandbase does a better job of integrating relevant data.