Crticial B2B Marketing Actions for the New Normal
B2B Marketing Traction
OCTOBER 18, 2010
They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Track, measure and analyze results.
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