Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Brands focused loyalty on providing more ways to help their best customers by recommending new products based on behaviors and creating “insider communities” that receive alerts about new products before anyone else. Mobile Devices Make Loyalty Immediate (2011-present). Personalization Underscores Go-To-Market Initiatives.
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