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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Brands focused loyalty on providing more ways to help their best customers by recommending new products based on behaviors and creating “insider communities” that receive alerts about new products before anyone else. Mobile Devices Make Loyalty Immediate (2011-present). Personalization Underscores Go-To-Market Initiatives.

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2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.

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Wednesday Writer Roundup: Personal Finance, Travel, Science, and Health & Wellness writers

nDash

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. I started freelance writing in 2011 and never looked back. Sam Stalder. I can be found on Twitter: @1ProducerDee. Laura DeCesare.

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How Taking the State of Email Workflow Survey Helps Other Email Marketers

Litmus

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing.

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Help Us Fuel Email Research: 2023 State of Email Service Providers (ESPs)

Litmus

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.