Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011.
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