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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Below, we'll take a look at Amazon, the ecommerce giant that's found a way to combat this issue using a loyalty program with an upfront fee. GrubHub, an online food ordering and delivery website, has run its successful Yummy Rummy sweepstakes since 2011.

7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. In 2011, eCommerce shopping cart abandonment hit a record high of 72%, and is still rising. ECommerce giant Amazon found a way to combat this issue in their loyalty program called Prime. According to Inc. ,