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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. In 2011, eCommerce shopping cart abandonment hit a record high of 72%, and is still rising. ECommerce giant Amazon found a way to combat this issue in their loyalty program called Prime. According to Inc. ,