B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

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SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. They offer a broader range of use cases for external and internal users. Founded in 2011, Zoom does not need an introduction. RFP guide and free template. We prepared a guide to virtual event RFPs, and even give you a free template to use. Want to start quickly?

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ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline. F5 drives $38.70

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Metadata

JANUARY 25, 2023

That’s a 6,521% increase between 2011 and 2022. This abundance of choice is what makes B2B so powerful; marketers with any problem, use case, or budget can find a solution right for them. In many cases, that brings thousands of options into their orbit. Note: Martech is just a fraction of the B2B landscape.)

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Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. For example, for prospects [who attended the event], what stage are they in and what’s their use case? For Empower 2020], we actually did an RFP for an event management firm. That will help inform projections for next year.

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Heinz Marketing

DECEMBER 31, 2018

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. At some point case studies are interesting, a nice logo on your website is cool, but there is more. For very big projects, it could be part of an RFP process. Matt Gorniak: Absolutely.

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Hubspot

JANUARY 30, 2013

A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite. It’s a tough world out there for marketers.

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