Convince & Convert

JUNE 24, 2013

I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. My publicists, Mark Fortier and Norbert Beatty at Fortier PR , who continue to ring the bell for Youtility, generating lots of buzz and coverage. Use code “CONVINCE” for a discount).

Paid Search Agency 142

Paid Search Agency Lock-In Buzz Amazon 142

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). There’s much more, so check out The New Rules of Selling Consulting Services in 2011. Post on Google Buzz. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Industrial Marketing Today

AUGUST 10, 2012

Here are some other key findings from their report: 83% of the companies expect their sales to increase in 2012 and 35% of them are spending more on marketing in 2012 than they did in 2011. The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. 17 Services.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

SEPTEMBER 28, 2012

In April 2011, the world was obsessed with the Royal Wedding. LMFAO's song "Sexy and I Know It" hit the Billboard Hot 100 in the United States in September 2011. Hunter PR Says Stuff PR People Say. PR agency Hunter PR in New York City caught on at just the right time to make a creative video that got people talking.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

OCTOBER 1, 2012

In Q4 of 2011, Whole Foods started their plans to open a store in Jamaica Plain, Boston. PR (a subset of marketing). 1) Do Good for Good, Not PR. While those donations will helpful, aligning yourself with a cause for the sake of PR is. Was he responsible or irresponsible? One could argue either way. Whole Foods.

Social Marketing 28

Social Marketing Planning PR Ethics 28

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. Todd Defren, PR-Squared (Learn More on About.me ). ".paying Todd Defren, PR-Squared (Learn More on About.me ). ".use build their tribes." their own stuff.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

JULY 6, 2011

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. PR coverage and the buzz it generates can be a rewarding and beneficial asset for a business, adding credibility and providing third-party validation for your company and brand.

Twitter 28

Twitter Tips Ad Building Generation 28

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. This number is up from 35% in the spring of 2011.)

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Online Marketing Institute

JANUARY 4, 2011

Reply theComplex 2011 January 3 at 3:28 pm Fantastic tips, Jeff! Reply Charity Hisle 2011 January 4 at 6:28 am Love the tips, will try to implement them all in 2011! Reply Pete Carr 2011 January 4 at 7:46 am Hi Jeff, What a comprehensive list.I Reply Kirby 2010 December 20 at 12:24 am Thank you! These will come in handy!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. View More » Social Good 3 Predictions for Social Good in 2011 Chrome for a Cause Raises $1 Million.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” million followers”). StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. Source: Apple. 15) Moleskine.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. 10 trends from SMX Social Media Marketing 2011 (raventools.com). But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Most of the time, you’ll arrive at the end of the day with just the buzz of the bars and the grit of the day.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Most of the time, you’ll arrive at the end of the day with just the buzz of the bars and the grit of the day.

Social Media 80

Social Media Media Adwords Communities 80

B2B Marketing Zone Posts

DECEMBER 1, 2010

Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., First, let’s define what PR means from the perspective of the customer (i.e.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. Buzz (589). Futuristic BI: Are We Smart Enough? OnPath , November 19, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Post on Google Buzz.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 24, 2012

YouTube etiquette for 2011 by iMedia Connection. ” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. And Tumblr is among the fastest-growing networks, tripling its user base in 2011. Social Media Report: Q3 2011 by Nielsen Research. YouTube Tips and Tactics.

Social Media 100

Social Media Tips Media Best Practices 100

Hubspot

APRIL 5, 2017

Viral Best Practice: Launch Outside Your Target Market to Build Buzz. The next time you launch a campaign, try thinking about where you might launch outside of your target market to build buzz. Viral Best Practice: Have a PR Plan in Place. The most important stat that came out of the campaign? 5) Invisible Children (Kony 2012).

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Webbiquity

JANUARY 26, 2011

Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). SEO Planning for 2011 by Search Engine Watch. Post on Google Buzz. SEO for Bing.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? In this must-read strategy guide for 2011, the brilliant Rob Rose argues that “We follow ‘best practices’ because they’re safe. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

Many of my friends in PR firms use this service and I have heard of some bigger firms as well. They have 150 people in Toronto, New York, and London and have plans to double that in 2011. They can track “buzz” on a quarter of quarter basis and really dig into why it might be changing or evolving.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011.

Social Media 126

Social Media Media Paid Content Conference 126