The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. 59% of marketers increased spending on content last year, while just 7% cut that area. 2011 Trends: Content Marketing Is Critical by eMarketer. . • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The ROI Guy

SEPTEMBER 7, 2011

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Optimization 40

Optimization Peer-to-peer Terms and Conditions Buyer's Journey 40

The ROI Guy

FEBRUARY 14, 2011

In the face of frugal buyer sentiment, a majority of B2B vendors are now requiring more leads to generate the same amount of sales and are reporting a substantial increase in buying cycle time. The inability for sales to engage buyers with value messaging has currently been cited as the number one reason for sales not making quotas.

Allocation 40

Allocation Research Practices Forrester 40

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

MARCH 31, 2011

Internet users have dynamic activity patterns and today they spend more time on the web than ever. consumer spends 13 hours a week on both. They have become the drivers of the buying cycle rather than passengers on the sales train. A 2010 study by Forrester research found that online viewing now equals that of TV viewing.

Press 48

Press B2B Marketing Tips B2B 48

The ROI Guy

FEBRUARY 2, 2011

"I'm working pretty closely with marketing people trying to determine where we'll spend money and what's the payback on it," she says. Now with CFOs expanding their oversight, gaining more control over spending and key steps in the buying cycle, Frugalnomics will certainly be more intense and more pervasive.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

Webbiquity

APRIL 18, 2012

Author and frequent best-of honoree Rebecca Lieb writes that “what smart marketers who invest time and dollars into content creation know is that reusing and recycling that content can far extend the reach of their message and the ROI of their spend,” and explains how to repurpose content without repeating yourself.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

FEBRUARY 7, 2012

In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. You just shared a link. by bitly blog. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100

Valasys

AUGUST 9, 2019

The Panda Update applied on February 24, 2011 (to thoroughly do away with the plagiarisms or irrelevant pieces of content, keyword stuffing & spams). Tools such as SEO SpyGlass can be leveraged for scrutinizing the quality of backlinks Care should be taken to monitor unexpected backlinks.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

The ROI Guy

JUNE 29, 2011

The shorter content forms, such as blog posts and slide decks, as well as the newer document formats such as eBooks and Infographics, appeal to earlier phases of the buying cycle – better connecting and engaging executive / economic-focused decision makers.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Hubspot

APRIL 5, 2013

Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Now that we have some important baselines established that will make your subsequent marketing efforts pack a more powerful punch, let’s figure out the right places to spend your time (so it’s not wasted in the wrong ones).

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. CIO Priorities for 2011 Indicate Continued Frugaln.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing. Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Should You Spend Money on Pay-Per-Click Advertising? Understanding the Customer Buying Cycle and Triggers. 5) Convince and Convert.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Should You Spend Money on Pay-Per-Click Advertising? Understanding the Customer Buying Cycle and Triggers. 5) Convince and Convert.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. • Or that 73% of U.S. And much more. .”

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Paid Content Social Media Statistics Paid Search Agency 100