2011 Buying Cycle Lead Management RSS 
Adobe Experience Cloud Blog
MARCH 3, 2011
Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. Communicate with prospects effectively.
Adobe Experience Cloud Blog
MARCH 7, 2011
In spite of this reality, a recent survey of more than 100 for-profit colleges found that the median phone response per school to respond to Internet leads came in at one hour, 36 minutes.”. In addition, automated marketing tracks online activity to measure buying interest and sales-readiness.
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