A Painless Guide to Planning a Marketing Budget
DECEMBER 13, 2011
I used to be a member of the “dread it” crowd. But now I look forward to the marketing budget process. I have the data to support how and where I spend my money. And I know precisely what my Marketing team has to do to hit those targets. To explain, I created a sample marketing budget below. To perform this “magic trick”, you need to know a few things: 2012 revenue targets by quarter (and the bookings targets) – assume this is $1 million a quarter.