Remove 2011 Remove Business to Business Remove Lead Management Remove Lead Scoring

3 Lead Scoring Problems – And How to Solve Them

Modern Marketing

Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Gone are the days of inundating sellers with poorly qualified leads or “prospects” with little or no interest in buying. But significant challenges still remain for most marketers in developing the right mix of leads that will generate the best results and not waste precious resources. Challenge #1: Inability to score or prioritize all leads.

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Whatever it was, we have plenty of ways to re-live the memories, again and again. Click here to view the embedded video. Click here to view the embedded video.

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6 Signs You Need Marketing Automation

Modern Marketing

by Michael Martin | Tweet this You’ll feel it when it happens: When you’re spending all your time managing lists and unsubscribes; when the sales team won’t return your calls; when all the good leads seem to land with your competitor. You’re Losing Good Leads to Your Competitors.

17 Marketing Action Items in 140 Characters or Less

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems. Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. We asked her to share some of her post-event action items and she generously obliges below. I forced myself to focus on 140-character (or less) “Elotweets”. Need to start doing this. Want to hear more?

The Rise of the Marketing Nerds

Modern Marketing

He’s run a lot of stuff, and even taken some time to live in France. ” That was the theme of Hilton’s keynote address, “Revenge of the Marketing Nerds”, during the second day of Eloqua Experience 2011.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. B to B (18).