Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

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Social Media Tactics ROI Paid Search Agency 60

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. Photo Credit: moyogo. Connect with HubSpot :

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Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

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Business Blogging Stats Business Inbound Marketing 28

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

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Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

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Marketing Mix Marketing Report Blogspot Blogger 100

KoMarketing Associates

DECEMBER 27, 2012

I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. This post is technically from the end of 2011 [but we'll slide it in].

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Industrial Marketing Today

AUGUST 11, 2011

Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor.

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Business Blogging Tips Tools Blogger 100

Hubspot

JANUARY 27, 2011

Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. 32 SEO Tactics to Avoid in 2011 - Learn what SEO tactics to leave out from your 2011 plans with this post from SEOmoz.

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Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

DECEMBER 2, 2010

According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

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Peer-to-peer Advertising Agencies Blogger Thought Leadership 28

Hubspot

DECEMBER 20, 2011

There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) 2011 Online Marketing Blueprint. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging.

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Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

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Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

JANUARY 27, 2011

Blogging about news and current events helps demonstrate that you are at the pulse of your industry. Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. million viewers per NFL game in the 2010-2011 season!

Blogger 28

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Hubspot

JUNE 6, 2011

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Free Download: Better Business Blogging in 2011. Connect with HubSpot :

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Blogger PR Inbound Marketing Hubspot 28

Hubspot

FEBRUARY 3, 2011

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. Social Media Sharing Ratio?

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Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

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Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

MARCH 22, 2012

The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required! The program, which has been around since April 2011, charges small businesses 14.5

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Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

JANUARY 24, 2011

It is always a good idea to react in the same media that the comment was made in," says David. If they leave a blog comment, comment on the same post. "If Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! React in the Same Channel. "It

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Blogger Hubspot Business Blogging Trust Marketing 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. When I talk about social networks, I am more accurately referring to social media networks, such as Facebook, Twitter and LinkedIn. That's why for marketers social media monitoring isn't an option. What is SEO?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

APRIL 22, 2011

Media sites that adopt the Like button average a greater than 300% increase in referral traffic from Facebook 5. Tools such as the Like Button act as friction reducers to enable content from a business blog or website to be more social. When looking at your social media strategy, be sure to make your Web properties more social.

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Hubspot

JUNE 28, 2011

Any time you include a CTA, it should be as relevant to the content of your blog post as possible. In the above example, the blog article is focused on social media strategy, so the in-text links and bottom CTA both point to landing pages that house social media offers. Free Download: Better Business Blogging in 2011.

Optimization 28

Optimization Conversion Lead Gen Landing Pages 28

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. What 2011 Indicated.

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Content Tagging Hubspot Public Relations 28

Hubspot

JUNE 10, 2011

You'll limit social media mentions and content sharing. Ironically, Steve made his move to Tumblr in an effort to be more social, but let's face it, the content people share in social media isn't always brand new. In Steve's case, his dramatic change is only affecting his personal brand, not a business. Connect with HubSpot :

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Lead Ranking Lead Scoring Blogger Hubspot 28

Hubspot

FEBRUARY 17, 2011

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. Why understanding and finding your industries influencers is key to your blogging success. How social media is not just a one off campaign but a constant in your marketing mix.

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Communities Blogger Long Tail Marketing Work Management 28

Hubspot

MARCH 24, 2011

One way to make your content easily sharable is by adding social media links. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! Seth does this by pricing his books as cheaply as possible and by selling them in pre-packaged bundles. Reward Your Biggest Fans.

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Bundling Content Webinar Metrics Hubspot 28

Hubspot

FEBRUARY 1, 2011

Consider how writing a blog article, optimizing the content and sharing it effectively in social media can have the same obliterating effects for your article as sailing a red bird into a wooden board, bombing a black bird into a joint of stone pieces and spraying some blue birds into a barricade of frozen planks can have on the Pig Army.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Increase use of video marketing?

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Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 26, 2011

Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. ” or “I have a social media policy!!!” Ask for Feedback on Social Media Channels.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

AUGUST 11, 2011

Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. Use Social Media. Free Ebook: Better Business Blogging in 2011.

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Blogger Lead Ranking Lead Scoring Keywords 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

JULY 14, 2011

In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. In fact, over the past 4 months, I have written about 100 guest posts for various social media and design blogs. Do you have your own little secrets to blogging success?

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Blogger Template Startups Twitter 28

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. For help in creating these social media buttons for your ebooks, check out this handy guide. 2) A Visual Cover. 8) Visual Elements.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MARCH 1, 2012

Tell them to go to a specific landing page, one of your social media accounts, or your blog. Katie Stuckenschneid recommended connecting an event with a blog post. This is exactly what we did with the 2011 Inbound Marketing Summit and HubSpot User Group Summit (now known as Inbound ).

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. Investing in content marketing can provide significant advantages for your business. 75 percent of marketers were able to increase their traffic by investing only 6 hours per week in their social media content.

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Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

JANUARY 7, 2020

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. There you have it!

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