Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). Blog sites are very flexible and can be just as effective whether you are an OEM, an industrial distributor, or a consulting engineering firm.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Writing on the Web

APRIL 18, 2011

But if you’re a busy professional, unless you have staff, you don’t have time for everything. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. This is what makes web pages, e-newsletters and blogs effective. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used. This post is technically from the end of 2011 [but we'll slide it in].

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Blogs help deliver information from the company to the consumer. Look for my notes on that shortly.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

DECEMBER 20, 2011

2011 Online Marketing Blueprint. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. Who's Blogging What: Better Business Blogging in 2011. See Also: HubSpot Website Tools ; HubSpot Blogging Tools. Get Found Ebooks - SEO.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MARCH 22, 2012

The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required! The program, which has been around since April 2011, charges small businesses 14.5

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

JULY 15, 2011

What types of content do you find to be effective in attracting prospects in the more research-oriented beginning stages of the buying process? Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies.

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

NOVEMBER 17, 2011

These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

APRIL 22, 2011

Tools such as the Like Button act as friction reducers to enable content from a business blog or website to be more social. Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively. Connect with HubSpot :

Facebook 28

Facebook Stats Statistics Conference 28

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords.

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. The effects can be devastating when teams work together to cover all the angles. Myself included. Just ask a pig.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Atomic Reach

JANUARY 3, 2019

Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

FEBRUARY 17, 2011

For social media to really be effective, it’s about understanding who the types of people are that would actually be interested in your product and then building relationships around these communities.". Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Free Download: Better Business Blogging in 2011.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

JULY 14, 2011

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. It's very much like working out.

Blogger 28

Blogger Template Startups Twitter 28

Online Marketing Institute

MARCH 24, 2011

Should you decide that blogging is the right marketing vehicle for you and/or your business, know that there are many tried-and-true ways to organically build traction, create awareness over time and achieve value for your small business. Become an Industry Expert Use the blog to position yourself as an industry expert.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Let's discuss the 11 essential elements that make up an effective marketing ebook design. So today, let's focus on design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MARCH 1, 2012

A hashtag is another avenue for peering into the actual effectiveness of your offline efforts. Katie Stuckenschneid recommended connecting an event with a blog post. This is exactly what we did with the 2011 Inbound Marketing Summit and HubSpot User Group Summit (now known as Inbound ). Inboundwisdom. Yeah, why not?

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

ClearVoice

NOVEMBER 30, 2021

Content marketing is a low-cost, effective way to bring in leads. Content marketing does not need the time investment of traditional marketing to be effective. She also covers the art of storytelling, a skill crucial for creating effective content. How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Online Marketing Institute

JANUARY 4, 2011

All the blogs featured above have clear-cut reasons for blogging, and the content they publish reflects that. There are a few different reasons businesses might blog, and some businesses blog for more than one reason. Figure out why you’re blogging so it can guide your decisions from here on out.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

SEPTEMBER 23, 2011

He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The Conclusion: Make Inbound Marketing More Effective. The Inbound Promise. You bet it is. You bet it is.

Lead Ranking 28

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 28

Webbiquity

JANUARY 7, 2020

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. How to Build a B2B Marketing Team.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). New Media Expo Blog ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

So if you’re not yet using a company blog for your own marketing efforts, now is the time to develop a strategy. Recruit multiple bloggers Effective blogs are updated frequently. It’s important for small and local businesses to optimize each blog posts for location based keywords.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

ClearVoice

JULY 12, 2022

Mention the term “blog,” and what might come to mind are personal musings on everything from fashion to relationships. But blogging has also become a crucial marketing and retention strategy for brands. According to Ahrefs , more than 600 million blogs are online, and 77 percent of all internet users read blog posts.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

Online Marketing Institute

MARCH 24, 2011

Failure to Link Links should be an integral component of anything that calls itself a blog. Guha suggests setting a minimum number of links for each blog post to get in the habit of linking out. link] Urho Oskari For small companies Twitter might be a good thing, but it’s not effective as Facebook. Great post.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

FEBRUARY 14, 2011

Improves Sales' Industry Knowledge: Tom pointed out to us that because his sales reps blog, they learn more about the sign business in order to craft effective blog articles. As a result, their increased knowledge of the industry has helped them to become more effective salespeople. Photo Credit: David Friel.

Bandwidth 28

Bandwidth Hubspot Inbound Marketing Blogger 28

PureB2B

MAY 29, 2016

Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]. million in sales for 2011. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

AUGUST 18, 2011

The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. WebMarCom gives us news and updates about inbound marketing, lead generation, and the effective use of internet marketing. Which of these blogs are your favorites?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example? Javascript.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

PureB2B

MAY 29, 2016

Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]. million in sales for 2011. Demand Wave.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Here are four ways to make your point in a more effective manner: 1. Business Blogging (30).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

PureB2B

MAY 29, 2016

Check out their blog to see how the pros do it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]. million in sales for 2011. Demand Wave.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JULY 18, 2012

The term seems to have originated from the SEO world, referring to content that is effective for attracting inbound links to your website, thus boosting your off-page SEO. At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts.

Lead Ranking 28

Lead Ranking Lead Scoring Advertising Agencies Hubspot 28