Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? Here are some of the customers who say we’re great. According to these authors, when you produce great stuff, (blogs, videos, etc.) your customers will come to you. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Blogs help deliver information from the company to the consumer. Augmented Reality For B2B Marketing in 2011?" Look for my notes on that shortly.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Despite growing interest in the concept of social business , less than 20% of U.S. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

AUGUST 11, 2011

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Hubspot

DECEMBER 20, 2011

There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) Once you get people visiting your site, you need to work on converting them into leads, and then customers. 2011 Online Marketing Blueprint. 2) Convert. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

FEBRUARY 3, 2011

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. A Look Into 2011 and Beyond.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

MARCH 22, 2012

The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required! The program, which has been around since April 2011, charges small businesses 14.5

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document. CRM stands for Customer Relationship Management. How can a CRM help your business?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

JANUARY 4, 2011

It allows sales reps to gain a better understanding of the needs and goals of your target audience and prepares the organization to build long-lasting relationships with customers. One such example is HubSpot customer MediPurpose , a healthcare solutions company that has brought company-wide involvement to content creation.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 24, 2011

But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. This might work for some of our customers and for certain industries, but it's not for everyone. Understand Who Your Customers Are.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

APRIL 18, 2011

When that enthusiasm is obvious, your customers will notice. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! A great company is a great place to work. And they will want to be a part of it. So tell your story. You have a great story – leverage it.

Storytelling 28

Storytelling Tips Business Blogger 28

Hubspot

FEBRUARY 15, 2011

Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers' minds? What are some examples of businesses that you find to be enchanting? Connect with HubSpot :

Buzz 28

Buzz Blogger Hubspot Case Studies 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. What 2011 Indicated. I think I do.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? Free Ebook: Better Business Blogging in 2011.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

JUNE 8, 2011

The major takeaway is that ANY business can enlist the power of their entire team to increase blog volume, variety and quality to can get found by more potential customers. Most people didn't grow up blogging, are intimidated of writing for public consumption and don't see it as 'part of their job'.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Don't spend time planning a webinar and creating the offer button/landing page/web-to-lead form conversion path unless you know it's something your customers and prospects want. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

FEBRUARY 17, 2011

Mutually beneficial pitches are always more like to get read and written about on their blog. Meeting your fans, customers, etc. Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Online Marketing Institute

MARCH 24, 2011

Know Thy Audience Your blog content should appeal first and foremost to your customers and potential customers. link] 11 Pro Tips for Better Business Blogging | Accounting and Small Business /Beverly Shares [.] 11 Pro Tips for Better Business Blogging. May 12th - 14th, 2011.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

AUGUST 11, 2011

Before diving into the guest blogging world, you should have already grabbed all of the low-hanging links you possibly could from existing relationships. Did you ask friends, family members, colleagues, business partners, or evangelical customers with a website for a link yet? Free Ebook: Better Business Blogging in 2011.

Blogger 28

Blogger Lead Ranking Lead Scoring Keywords 28

Hubspot

MARCH 1, 2012

The bulk of its products are printed, but that hasn't stopped them from bringing their customer base online. The company released its 2012 planners with a bright yellow banner sticker that invites customers to attend a webinar to help them plan for success. Katie Stuckenschneid recommended connecting an event with a blog post.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. How many ebooks does your marketing team have in its content arsenal? 2) A Visual Cover. 7) Social Sharing Buttons. The key here is balance.

Design 28

Design Top of Funnel Work Management Marketing Management 28

ClearVoice

NOVEMBER 30, 2021

It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts, blogs, social media posts, infographics, and images. Investing in content marketing can provide significant advantages for your business. How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Online Marketing Institute

JANUARY 4, 2011

According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

MARCH 30, 2011

As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Read the Book Connect to customers with compelling content!

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

JUNE 4, 2011

You could write a blog post titled “Injection molding using engineered resins for automotive products.” It would attract very specific readers, albeit a small number, who very closely match the profile of your ideal prospect/customer. An industrial blog will help to establish you/your company’s expertise with free content.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&#

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

ClearVoice

JULY 12, 2022

But blogging has also become a crucial marketing and retention strategy for brands. After all, it’s an effective way to build trust, become a thought leader, and provide additional value to your customers through a how-to post or listicle. Tasty is a good food blog example that often uses the list post format.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

Online Marketing Institute

JANUARY 4, 2011

Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Having multiple contributors ensures your blog will be a compilation of multiple viewpoints and relevant expertise that attracts a variety of readers. to that list.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

PureB2B

MAY 29, 2016

We all know that emojis are hot right now, and Mashable teaches you how to use these cute, trendy little digital icons to attract customers online. The presentation shows how three preferential customer behaviors come into play on every page of your site. million in sales for 2011. Lead Genius. Demand Wave. Inspired Marketing.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62