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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Mobile Devices Make Loyalty Immediate (2011-present). The other quadrants include offer expansion, company transformation, and market expansion.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Here are six considerations to keep in mind as you build a culture of innovation in your business. Instead, build “failure” into your mode and allow your team to explore and experiment. At its peak, it had over 85 million subscribers worldwide in September 2011.

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The Great British Business Show 2011

Tomorrow People

Friday, 18th November 2011. Build a more powerful and profitable online presence in just 90 days. If you happen to be going to attending The Great British Business Show , join us at this seminar to learn about how to apply inbound marketing which uses a “pull” approach to marketing. Hall 13 Earls Court London.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. However, both social media and direct mail can be effective if done right (though social media results tend to start small and build over time). You can download the executive summary for free (or pay $400 for the full report ). Share this on Reddit. Tweet This!

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. I will also share sneak previews of the survey results on this blog.

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What Is Authority And How Can You Build It?

Marketing Insider Group

Or Oprah Winfrey and her book club (in 2011 it was estimated that 55 million book sales […]. The post What Is Authority And How Can You Build It? Consumers trust authorities, and look to them for advice before making purchasing decisions. Look at the influence Pantone has on which colors go in and out of fashion.

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How to Build a Brand Through Live Streaming [+ Examples]

Hubspot

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. Additionally, live streaming is an effective method for building trust and demonstrating authenticity. Influencer live streams.

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