The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. 16th, 2011. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important. Watch a demo.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

MLT Creative

DECEMBER 9, 2011

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. Trade shows, Web lead B2B marketing efforts, survey shows. BtoB Magazine. CNNMoney.com/Fortune. 88% of marketers planning to invest in mobile.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

MLT Creative

DECEMBER 16, 2011

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. Lighten trade-show loads with QR codes. Using QR codes instead of bulky info packets can help you market better at trade shows, writes Sarah Baker. BtoB Magazine. Put your customers before the keywords.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. There are basically three main reasons why companies do events: To Generate Leads. To Build your Brand.

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Co-Registration Peer-to-peer Trade Show BtoB 48

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. product photos, diagrams, infographics, trade show pics etc.), “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&# Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. BtoB Magazine ). BtoB Magazine ). Marketing Charts ). Mindjumpers ).

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Paid Content Social Media Social Marketing Statistics 100