The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

DECEMBER 5, 2013

And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. It may even hurt us in the buying process. Because our buyers are too smart.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. It doesn’t have to be big or a large part of your performance review but put it in there. 16th, 2011. The main points: Sales is the customer of marketing.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Paul Gillin

JANUARY 24, 2013

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage.

Press 50

Press Peer-to-peer Amazon BtoB 50

MLT Creative

DECEMBER 16, 2011

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. Harvard Business Review online. BtoB Magazine. This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40