Remove 2011 Remove BtoB Remove Inbound Marketing Remove Marketing Mix
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B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 17-18, Sales & Marketing 2.0 At the 2011 Sales 2.0

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B2B Marketing Events Around The World - October 2011

MLT Creative

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 17-18, Sales & Marketing 2.0 At the 2011 Sales 2.0

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The Role of B2B Marketing

Marketing Insider Group

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

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The Role of B2B Marketing

Marketing Insider Group

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! Augmented Reality For B2B Marketing in 2011?"

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! Augmented Reality For B2B Marketing in 2011?"

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How To Align Marketing With Sales

Marketing Insider Group

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.