Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. Is a Blog Still Important in 2011? 14% of all blogs are about technology and internet marketing.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. Content marketing succeeds through quality, not quantity. They use the entire spectrum of content and social media marketing.

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. One key to success has been to stop thinking of the site as an extension of our brand and start thinking of it as a community,” said Jeff Hamilton, director of design engineer marketing at Premier Farnell. Social media marketing done right does produce real business results!

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. So what is the state of union in B2B Marketing? Similarly, here is what I think are some of the biggest questions surrounding B2B Marketing: Is B2B Marketing dead? Why does B2B Marketing content stink?

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B2B Marketing Events Around The World - October 2011

MLT Creative

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer.

B2B Marketing Events Around The World - Oct 2011

MLT Creative

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Marketo

Now, keep in mind that for most of these you need to be a professional marketer. Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. BtoB Magazine.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

The Secrets to Stellar Marketing Automation

Hubspot

Marketing automation done right is a thing of beauty. Well, to marketers like me, anyway!) Marketing automation done wrong is just speeding up a broken process. ” Marketers are frequently challenged by how to implement and achieve marketing automation.

7 Reasons You're Not Generating Leads From Social Media

Hubspot

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9%

Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today.

What a Trifecta of a Year!

Buzz Marketing for Technology

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again.

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The Role of B2B Marketing

Marketing Insider Group

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

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The Role of B2B Marketing

Marketing Insider Group

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

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87 New (Really) Marketing Automation Stats

Marketing Action

We have not changed the URL to keep the integrity of inbound links. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Marketing Automation. Content Marketing.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. You can find it in the Q2 2011 Forrester Wave™ report.). So we set off to uncover the most recent marketing stats.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. You can find it in the Q2 2011 Forrester Wave™ report.). So we set off to uncover the most recent marketing stats.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Planning email marketing campaigns can be, well, a pain. I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. Solution: Segment Your Marketing Messages. John Bonini , Director of Marketing, IMPACT Branding & Design.

How To Align Marketing With Sales

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. If you think marketing is much more important than sales, update your resume.

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