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B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. Plus, it’s free.

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B2B Marketing Events Around The World - October 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. At the 2011 Sales 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. Plus, it’s free.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

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The 8 Step Guide to Making your First Local Event a Massive Success

Adobe Experience Cloud Blog

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz. Very often, an individual’s location (and mailing address) will differ from their company’s location (and billing address).

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B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. BtoB Magazine. Stay aware. It's 10 pm. Do you know where your B2B twitter message is? Search Engine Optimization Journal.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Posted by Tom Pisello at 10:33 AM Email This BlogThis!