B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. but he left the company in 2011 – company name, address, revenue and contact name wrong. At times list brokers or managers do not like to divulge client names, but press anyway.
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