Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Webbiquity

DECEMBER 19, 2023

Yet too many marketers and brands go about social media marketing the wrong way. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Fortunately, you don’t have to be one of “those” marketers.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

JANUARY 25, 2024

At its peak, it had over 85 million subscribers worldwide in September 2011. And while it did bring new products to the market, it never returned to the peak of its 2011 success, and today it has a 0% share of the smartphone market, while Samsung and Apple hover around 19% each as of the first quarter of 2023.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand. Pitting the corporate brand against the personal brand.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Marketers and brands will think like publishers/broadcasters: The trend of ‘marketers and brands as publishers’ will continue. Listening will improve and become increasingly important.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. However, when you get a brand refresh right, it will feel right. Let’s talk about rebrands.

Brand Identity 133

Brand Identity Branding Thought Leadership Trust Marketing 133

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.   Trend 6: Buyer experience branding. .  The first is adapting to the limitations imposed by the lasting effects of the recession. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

B2B Digital Marketer

SEPTEMBER 16, 2021

In this episode, Ken Lundin shares his wisdom on how you can accelerate B2B sales and grow your brand by taking a holistic approach to sales. The post How to Accelerate B2B Sales and Grow Your Brand Using a Holistic Approach appeared first on B2B Digital Marketer. Ken’s Twitter: [link]. Ken’s website: [link].

B2B Sales 98

B2B Sales B2B Brand Identity Branding 98

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Use Consistent Branding Use consistent branding (and colors) throughout all your visual assets to create brand recognizability.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. billion hours of live video , and 82% of people prefer live video from a brand over standard social media posts. Brand news and messages.

Examples 101

Examples Ad Building Brand Identity Branding 101

Adobe Experience Cloud Blog

JUNE 8, 2018

On November 2, 2011, Syms Corp., And while many appear to have adopted “content marketing” as, at least, one of their new marketing tactics, most of what they do is still push old-fashioned content about the brand and its products at the consumer. According to Wikipedia: “At its height, the chain had 48 locations in thirteen states.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. It’s all based on Facebook’s algorithm called EdgeRank.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

SEPTEMBER 16, 2011

At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy. If you’re eager for a solid finish to 2011, I strongly recommend you attend!

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. How Relevant Marketing Content Helps B2B Branding. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Bluetext

DECEMBER 1, 2022

Since Bluetext’s founding in 2011, the agency has experienced stellar growth in size, expertise, and creativity. So much so that our brand and logo were beginning to feel tight and outgrown. Watch our brand evolution. With our clients , we often consult on the pros and cons of a brand evolution vs. revolution.

Brand Identity 26

Brand Identity Branding Ad Agencies Creativity 26

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. This year less than 42% of firms cited brand recognition as a top objective, a significant drop from 54% last year. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Bluetext

FEBRUARY 1, 2023

In today’s Bluetext blog, we’ll uncover the role nepotism plays in the world of sub-brands and product suites. We’ll discuss when it may be right to reference a parent brand and act as a branded house, and when it makes sense to market your solutions separately under distinct brands and operate as a house of brands.

Brand Identity 26

Brand Identity Branding Bundling Work Management 26

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Trend 6: B2B companies will learn how  to “brand” the buyer experience. As I see it, most of B2B “branding historically has centered on the “product” and even their sales organization. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. And, a majority of customers are more likely to buy products or services from a brand that offers them a VR experience.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

Hubspot

MAY 10, 2017

Brands can use the scarcity principle to persuade people to fill out a lead form, purchase a product, or take another desired action. Now that we’re all up to speed on scarcity, we wanted to highlight 10 other brands that successfully have successfully used the principle to market and sell different products. 1) Snap Inc.

Demand 93

Demand Brand Identity Branding Social Networks 93

markempa

DECEMBER 29, 2011

In August and September , I was joined by Pamela Markey, Director of Marketing and Brand Strategy at MECLABS, and Dave Green, Director of Best Practices, to discuss some real-world approaches to achieve year-end sales goals without having to expand budgets. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Biznology

OCTOBER 15, 2015

Few recognize “ISIS” as a successful brand, but it is. But “ISIS” is also a strong brand with a distinct impression and message. It is a classic example of effective branding, dedicated to gain worldwide recognition (and fear) and expand by attracting new recruits. ISIS continues to recruit new members from around the world.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. It’s no longer a site dominated by women as it was in its early years and has recently taken bolder strides to tell richer, more dynamic stories using select “creators” right now and eventually, presumably, brands. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. But a live video strategy won’t be right for every brand. Well, you shouldn’t, unless it makes sense for your brand. So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

Savanta

FEBRUARY 1, 2012

It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Those making the cut receive the accolade of Super Brand. Sketching and documenting the different species I see. The Chameleons.

Twitter 120

Twitter Brand Identity Branding B2B 120

Hubspot

DECEMBER 30, 2011

2012 is almost here, and unless those Mayans are right, it's time to evaluate what changes you're going to be making to your brand to make sure you hold strong through the next twelve months. A new year means a fresh start and a world of possibilities for your brand, so get excited! The Best Brand Makeovers of 2011.

Brand Identity 28

Brand Identity Branding Best Practices Pricing 28

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands.

Paid Search Agency 100

Paid Search Agency Companies Case Study Case Studies 100

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Quick Takeaways. And that’s a good thing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290