NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing. The most popular channels to deliver content: website, live events, email.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Jason Kort is one of the forces behind Marketing Automation Times What I learned at Dreamforce 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Learn the fastest, easiest approach to ensure you’re using the best lists.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. From voice search to delivery and everything in between, a consumer can shop and buy practically anything right from the palm of their hand. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth. Billion in 2025.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Biznology

OCTOBER 8, 2013

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Again, it’s currently late 2013 and the number of posts has not progressed since 2011. The Best Book Reviews Money Can Buy. Ball or JHP?

Social Media 80

Social Media Astroturfing Practices Media 80

Webbiquity

JANUARY 30, 2012

Get the answers to those questions and more here in a dozen of the best posts and articles about WordPress from the past year. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. WordPress Guides and Commentary.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

markempa

DECEMBER 29, 2011

In May , Brandon Stamschror, Senior Director of Operations for MECLABS Leads Group, and I expounded on the powerful combination of excellent data and the human touch to make the best use of sales time and resources. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

The Sights of Dreamforce 2011. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. View more presentations from Marketo.

Trade Show 48

Trade Show Marketo Conference B2B Marketing 48

Martech

MARCH 23, 2023

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. AI-powered, tried-and-true best practices will drive value in 2023 and beyond. Why it matters.

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Paul Greenberg put it best this year when he said buyers today do not want to be an object of a sale but a subject of an experience.    Over used yes but the best example is Apple. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Webbiquity

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Heidi is a fascinating marketer who shares practical advice about marketing and life from New York, NY.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Companies with all kinds of new and unique business models are proposing different self-regulation best practices.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

Webbiquity

JANUARY 31, 2019

Flexibility and responsiveness are important, but a documented strategy is critical in establishing overall practices and objectives. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ?

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

MARCH 12, 2012

What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2011

Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Also, I’ll do some more live blogging during the event over the next few days.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Contently

DECEMBER 11, 2017

The practice of SEO isn’t dead , but the way SEO experts, consultants, and agencies have traditionally approached the subject might be. This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. When we came to eCapital, they were looking to broaden their team both from a technical perspective, to bring in some of that best-practice consulting methodology we had gotten at Accenture, plus the accounting background that Lisa has in the office of finance.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion. I have been doing online ads for a few years now, and yet I still to guess which online ads will perform the best. It is sometimes a gamble. Has this been helpful?

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. For more info on the CSO Insights’ 2011 LMO Study, check out these two reports, compliments of Marketo: the 2011 Lead Management Optimization Key Trends Analysis and the 2011 Lead Management Optimization Summary of Charts.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The fact is that the current “Mad Men” era sales and marketing model is at best obsolete, at worst totally dysfunctional. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That old revenue model does not need tinkering.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6-8, Measure Up Boston, MA: The world’s most comprehensive cross-dimensional view of marketing measurement best practices. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

ClearVoice

NOVEMBER 4, 2022

Best marketing blogs when you want to do a deep-dive. Best niche marketing blogs. Social Media Hat has been around since 2011 and has won awards for its marketing content. The team at Moz hand-picked their best social media marketing articles and put them together for easy access. Social media marketing blogs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. Implement data hygiene practices to remove duplicate or outdated records and enrich data with additional insights.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

MLT Creative

DECEMBER 2, 2011

You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them. December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40