B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.

Financial benchmarks for B2B marketing agencies

Savanta

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some­ key numbers to build into your business planning. .

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B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) expect it to become significantly more important in the coming 12 months and one third (32%) plan to spend a much greater proportion of their budget here. Half of B2B marketers (51%) currently spend 10% or less of their budget on search (although their time investment may of course be much higher). B2B marcomms Benchmarking report search marketing SEO

Benchmark your digital marketing activity

Savanta

Have you ever wondered how other B2B marketers spend their digital marketing budgets? The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers.

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) expect it to become significantly more important in the coming 12 months and one third (32%) plan to spend a much greater proportion of their budget here. Half of B2B marketers (51%) currently spend 10% or less of their budget on search (although their time investment may of course be much higher).

The Importance of Marketing Benchmarks

Marketo

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? 5% increase in leads this year with 7% increased spending.

Top Findings from the Marketo Email Marketing Benchmark

Marketo

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers spend more time on email marketing strategy.

[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

Modern Marketing

For a typical organization, about 30% to 40% of top-line spend goes into generating revenue. Benchmarking, both externally and internally, is a critical component of Revenue Performance Management. Now is the time, in 2011, for C-level officers to start looking at the revenue engine of their business in the same way they’ve historically looked at the supply chain and the manufacturing floor,” says Woods.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

  Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report].

B2B Blogging and Video Takes Off

Modern Marketing

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. The findings are included in the report “ B2B Content Marketing: 2012 Benchmarks, Budgets and Trends ,” which was put together by the Content Marketing Institute and MarketingProfs.

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My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success

B2B Lead Generation

So smart organizations are scrutinizing how they’re spending every penny of their resources. They want to make sure their highest-compensated sales professionals are spending their time closing the biggest deals they can, not qualifying leads or prospecting.

SEO vs. Marketing

Tomorrow People

After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ). So why do so many companies spend money on something that works against their main marketing strategy? SEO vs. Marketing. Sounds contradictory doesn’t it? Why would you have an SEO marketing approach that conflicts with your marketing strategy?

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How SEO can Help You Win More Customers and Make More Revenue

Tomorrow People

After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). What are Britain’s businesses missing when it comes to SEO? The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ).

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Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

Modern Marketing

Align marketing spend and campaigns to closed deals. The CFO can be your best friend – just ask the CMO who was able to get millions more in spending by working with the CFO to make the case for marketing investments to the CEO. Benchmark your performance. The two most important things to benchmark are: 1) conversion rates between stages (inquiry > MQL > SAL >SQL > Won) and 2) the number of days between stages.

The Four Pillars Of Revenue Performance Management

Modern Marketing

It’s about people alignment, making decisions on hiring and marketing spend to achieve your revenue goals. Benchmarking to improve. Benchmarking is the new black for marketing. Whether you benchmark against yourself or against others, it has become a critical part of process to evaluate results and drive action. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002.

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5 Steps To A Better Marketing Plan

Marketing Insider Group

In order to achieve a higher return on marketing spend, you have to take the objectives you identified in step 1, the tactics that worked and didn’t in step 2 and model the appropriate mix of tactics to achieve your 2012 objectives.

Delivering Return On Marketing – What’s Your ROI?

Marketing Insider Group

In The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. I have typically used pipeline opportunity dollars delivered over marketing spend as a short-term benchmark.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

How to Benchmark and Forecast Marketing Event Attendance

Hubspot

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. If you are really close to the event, stop spending effort where it's not working and focus on the good stuff above.

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

Traditionally one would think that a pure B2C company would have much higher website traffic than a pure B2B company of similar size, due to both consumer behavior and online marketing spend.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7%

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The first part compares finance against other industries and highlights content benchmarks. Brands spend large sums of money on content marketing. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different.

Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

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Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 increase from 2013 spending levels. According to their latest predictions, Gartner estimates that spending will rise only 2.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2%

What’s Your ROI?

ANNUITAS

In The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. If the question comes at the total marketing spend level, the answer is easy: ROI =direct revenue returned divided by total marketing spend. I have typically used pipeline opportunity dollars delivered over marketing spend as a short-term benchmark.

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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Most technology spending decisions are now driven and controlled by business groups vs. formal IT.

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. The Bottom-Line Gartner has once again lowered their annual IT spending growth estimates to historically low expectations.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%.