benchmark 
NuSpark Consulting
NOVEMBER 16, 2011
So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. Other PPC books focus more on ecommerce firms but not lead generation. Generate Leads: 46%. .
Conductor
JANUARY 4, 2022
Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). Along with being more realistic and straightforward with higher-ups about shifting organic benchmarks. But what isn’t new for SEOs is the need for adaptability.
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Hubspot
JUNE 26, 2019
Below, we'll take a look at Amazon, the ecommerce giant that's found a way to combat this issue using a loyalty program with an upfront fee. Amazon's mastered this for ecommerce, but this model also has potential to work for B2B businesses that deliver products to businesses on a regular basis. The fewer detractors, the better.
Industrial Marketing Today
OCTOBER 25, 2011
According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).
Hubspot
APRIL 19, 2012
Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. If you're an ecommerce business , your landing page may require the visitor to perform a monetary transaction during their form submission.
Hubspot
APRIL 3, 2012
According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. In 2011, eCommerce shopping cart abandonment hit a record high of 72%, and is still rising. But is it working?
ClickZ
DECEMBER 31, 2022
The fourth quarter, characterized by events such as Black Friday and Christmas, has always been a pivotal period for many ecommerce and DTC brands. The company has experienced substantial growth, reaching one million in sales by 2011. At Fospha, we have a keen interest in observing the progression of the industry. Why does it work?
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