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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011.

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Why we care about mobile marketing: A guide for marketers

Martech

Who uses or works with mobile marketing tools? banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game. Who uses or works with mobile marketing tools? Think outside the banner.

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Promises and pitfalls of voice technology in marketing

ClickZ

30-second summary: Users are in every possible way trying to avoid advertising noise, by blocking ads, using browser add-ons, not to mention the “banner blindness” phenomenon. In today’s era of universal digitalization, marketers are working hard to reach the internet audience. This is the success others would certainly like to repeat.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Forty-eight percent of those who responded to the GlobalSpec survey are engineers or work in engineering-related positions, and, while the report represents a range of industries, manufacturing constitutes the top-represented industry (18 percent). Fuel Growth with Increased Spending.

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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. How it used to work. In the past, magazine advertising worked via the relationship the reader built up with the publication. It's not just banner ads and PPC. So what happened?

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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Eric Boggs (then at Argyle Social, now the kingpin at RevBoss ) called me in late 2011 and asked if I wanted to do a podcast together. Why Social Pros Works. But I think I have an idea of why it’s popular, and why the show works: 1. We’re working on some new shows to add to our podcasting portfolio.