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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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Social Media Success Summit 2011 – It’s On!

Convince & Convert

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. I’m not sure what more I need to do to get included in the official banner ad. Do you agree? I’ve been a part of several of these summits – including the recent Blogging Success Summit.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011.

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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Eric Boggs (then at Argyle Social, now the kingpin at RevBoss ) called me in late 2011 and asked if I wanted to do a podcast together. For example, we run retargeted banner ads that tell people who have visited this blog who this week’s guest is on Social Pros. Maybe you’ve seen those ads? Guest Relations.

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Top Marketing Predictions For 2015

Marketing Insider Group

Budgets shift out of paid promotion (advertising), “through” social (ads on social) and into owned media ( brand content hubs ). Banner ads (less video or mobile) will also start to decline. Paid distribution gets the budget it deserves. TV advertising budgets will decline by more than 10%.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

More than half (56 percent) of industrial companies have focused more time and effort on entering new markets in 2012 than they did in 2011 (37 percent). While the economic climate may be mixed for industrial marketers, 40 percent of companies surveyed anticipate higher sales in 2012 than they had in 2011, ending the year on a high note.

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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. It's not just banner ads and PPC.