Tomorrow People

OCTOBER 4, 2012

Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. It's not just banner ads and PPC.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

Marketing Insider Group

JUNE 24, 2010

Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Summit Augmented Reality For B2B Marketing in 2011? Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?" Identify what activities your prospects engage in with their mobile devices.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Social interaction is a trailing indicator of purchase, not a leading one.

Social Media 138

Social Media ROI Media Correlation 138

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Customer Experience Matrix

DECEMBER 21, 2011

Marketing automation vendors have little incentive to correct the error, since mentioning integration would only slow the sales cycle. I found a one more survey that listed marketing systems, from the CMO Council in July 2011. This may leave the impression that marketing automation is the only system a marketing department needs.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120