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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

APRIL 11, 2012

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8 trillion online banner ads were served in 2011.

Advertising Agencies 100
Advertising Agencies Advertisements Advertising Banners 100
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Best Website, UX and Mobile Design Guides and Tips of 2011

Webbiquity

MARCH 28, 2012

A half-dozen tips for increasing landing page conversions, from pre-positioning the cursor in the first field to be filled out and using eye-tracking data to integrating testimonials and driving to a single call to action. The excessive navigation, oversized banner ads, 15 Facebook links on a single page, etc.

Design 100
Design Marketing Websites Tips Landing Pages 100
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