The crisis of buyer information in B2B and how to fix it

Chris Koch

The episode reminded me of the sheer desperation, sociopathic lack of empathy, and.0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. Obviously, this is less of an issue in B2B than B2C. Image by roboppy via Flickr.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly.

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The crisis of buyer information in B2B and how to fix it

Chris Koch

The episode reminded me of the sheer desperation, sociopathic lack of empathy, and.0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Image by roboppy via Flickr.

10 Easy Ways to Improve Landing Page Conversions

Hubspot

AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for. Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses.

B2B data decay and list rental – buyer beware!

Biznology

Offer for response. Yearly B2B Data Decay Rates. We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data.

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How Social Media Drives Better Email Results

Marketing Insider Group

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other.

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. Augmented Reality For B2B Marketing in 2011?"

Confessions Of A B2B Marketer

Marketing Insider Group

Lists became “tired&# as response rates drops. I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts).

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The Holy Grail Of Creating a Multi-Channel Content Marketing Strategy

Outbrain

Starting a multi-channel marketing strategy is usually challenging for small B2B and B2C and also larger companies. million in 2011 to 148.86 10% higher response rate, plus 30% of customers retained. How many social media platforms are you active on?

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. The 5 steps to Lead Generation ROI is a perfect companion for those responsible for generating leads that produce results.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. So typically what would get documented and created were the very standard type of activities that got the standard predictable type of responses.

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