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The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). If you would like us to stop calling you press…”. Obviously, this is less of an issue in B2B than B2C.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). With the kind of maddening irony that makes me flash on doing capital punishment-inducing physical harm to a fellow human, I heard a recorded voice say, “Thanks for calling back. If you would like us to stop calling you press…”. You should have seen what they did to doddering seniors’ life savings via the telephone.

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3 Steps for Writing Killer Business Awards Submissions

Modern Marketing

Business awards are an essential element of PR programs today. Companies submit for industry awards in an effort to increase both relevance and validation. Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. It’s up to marketing and PR to craft an awards entry that proves to a judging panel why their company is deserving.

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. It adds value to new and existing customers, and can make you stand out from your competitors.

5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. . One company looking to help marketers do just that is Convertr. We need to think about the human element.