Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 3: Marketing technology is a magic wand.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Online Marketing Institute

JANUARY 4, 2011

What sets this blog apart is the transparency it offers to Zappos.com customers. It’s aimed at other entrepreneurs and businesses, and has tons of valuable insider information on how to build a corporate culture as outstanding as what Zappos has. The Takeaway Transparency builds trust. © 2011 KISSmetrics.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death!

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40