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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 3: Marketing technology is a magic wand.

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What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. mvolpe Mike Volpe What’s next in B2B is for B2B to start to market more like B2C – focus on the experience, the brand and the relationship. Then I had another idea. No more silos. No more leaks.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Augmented Reality For B2B Marketing in 2011?" You are then well placed when they do have a problem and need a solution.

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What Can We Learn from 7 Awesome Corporate Blogs?

Online Marketing Institute

This kind of strategy is a fantastic one for a business-to-business company. B2C companies can use similar tactics to provide information that improves the lives of their customers and reinforces their own position in the marketplace. © 2011 KISSmetrics. The Controversial Post : Controversy sells.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. The biggest variable is whether you you sell products/services in a B2C or B2B market.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

My focus is on B2B, rather than B2C. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Unfortunately, this happens, even to the most prolific business bloggers. 7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. Here are the 25 articles that I liked best.