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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 3: Marketing technology is a magic wand.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint.

Privacy 61
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. What is B2P (business-to-person)? Keep reading! Here’s an example.

B2B Sales 182
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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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15 B2B Marketing Books You Need to Read

Directive Agency

This book helps marketer’s tweak and sharpen their marketing skills, ensuring that modern business is always done right. Likeable Social Media by Dave Kerpen. Likeable” is the operative word because, as Kerpen emphasizes, a friend’s recommendation through “ word of mouth ” is the most powerful advertisement a business can have.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?