Customer Experience Matrix

AUGUST 23, 2012

Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. For B2B marketing automation, we’re not there yet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. Of the other major vendors, Marketo and HubSpot have both been quiet recently. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Adobe Experience Cloud Blog

AUGUST 30, 2011

Marketo also appreciated all the shout-outs during the event. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Investment Support.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. All these groups are stakeholders in the online marketing, commerce and messaging ecosystems and there all going to be making their voice heard on privacy in 2011.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 22, 2010

It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Commit to Transformational Change. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. The company has more than 150 B2B clients. Lead Genius is a good example.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. I discussed RPM with both Eloqua and Marketo during Dreamforce. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Adobe Experience Cloud Blog

JULY 26, 2012

Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Advocates for Marketo in B2B social media.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. I profiled them in a February 2011 post.) Even a good B2B platform might not. The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 5, 2012

Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. What are marketers to make of all this activity, not to mention Marketo ’s acquisition in April of social marketing vendor Cloud Factory ? But Marketo hasn’t hinted at this approach.) In a word, no.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

JULY 23, 2012

Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning B2B 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

In 2011, psychologists Claude Messner and Michaela Wänke concluded that the faster we make decisions the happier we feel. The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Indicate Estimated Reading Time.

Planning 268

Planning Content Work Management Paid Search Agency 268

Adobe Experience Cloud Blog

JUNE 8, 2018

On November 2, 2011, Syms Corp., The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. Not a bad run at all.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. YouTube is not only the world’s largest video platform but the second largest search engine.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? ” – said no B2B salesperson ever #marketing #marketingopssummit. Agree with @SherylPattek – B2B/B2C not merging. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Consider these 5 B2B marketing tips for press release success: 1. Update your email marketing strategies – Targeted email marketing is still a B2B favorite.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2012

by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Well, I decided to return this year with Sights of Dreamforce 2012.

Marketo 48

Marketo B2B Marketing B2B Practices 48

Televerde

JANUARY 28, 2020

million labor income in the Arizona economy between 2011 and 2018. The company combines end-to-end sales and marketing solutions to drive engagement, pipeline and revenue for the world’s leading B2B companies including SAP, Adobe-Marketo and Pulse Secure. million GDP and $196.1 View the full study here. About Televerde.

Lead Ranking 52

Lead Ranking Intent Communities Studies 52

Adobe Experience Cloud Blog

JUNE 6, 2011

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Content creation is essential to the B2B marketing mix. For more about trends in lead generation, subscribe to Modern B2B Marketing or follow Marketo on Twitter.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. The post Consumer Insights: Why the Customer Isn’t Always Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How are you using AI and other tools to dive deeper into your consumer insights?

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&#

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Adobe Experience Cloud Blog

JANUARY 26, 2011

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

Adobe Experience Cloud Blog

JANUARY 18, 2012

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. As of July 2011 , when the network had 119 million members worldwide: 58.5% by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. were female. 35% were aged 35 to 54.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120