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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people.

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Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. To some, content feels like a PR campaign. by Alexandra Fisher | Tweet this.

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. There are just too many people passing through those turnstiles not to put up a sign somewhere. What is B2B marketing all about? Much of what works on Facebook seems to fall into two camps: Charity.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). If you would like us to stop calling you press…”. Obviously, this is less of an issue in B2B than B2C.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Social doesn’t happen in B2B without a culture change.

6 lessons on how NOT to market to customers

Chris Koch

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I thought drugs were supposed to prevent that sort of thing.). You’re going to be going to surgery.

Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. Enter, B2P (business-to-person) sales and marketing.

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The crisis of buyer information in B2B and how to fix it

Chris Koch

Could it really be that someone I knew was trying to get hold of me? So, like a fool, I finally called back (the iPhone makes it so easy to do!). With the kind of maddening irony that makes me flash on doing capital punishment-inducing physical harm to a fellow human, I heard a recorded voice say, “Thanks for calling back. If you would like us to stop calling you press…”. You should have seen what they did to doddering seniors’ life savings via the telephone.

How B2B and B2C Marketing Are Different

Paul Gillin

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months.

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7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Social doesn’t happen in B2B without a culture change.

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

Modern Marketing

If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. For B2B marketing professionals, Facebook can be just as bleak. But it doesn’t have to be that way. 10 Ways to "Solve" Facebook for B2B.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

Modern Marketing

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make.

Chart: The Holidays are Hot for B2B

Modern Marketing

by Jesse Noyes | Tweet this Think B2C has the corner on holiday marketing? It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts. Clearly, the holidays are a hot season for B2B brands, too.

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B2B is Dead – Long Live B2P

DiscoverOrg

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage.

What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

Modern Marketing

If you are like me, you like to curl up and watch Dick Clark’s seasoned face as the ball drops, and reflect on the year that it has been. Jersey Shore went back to their roots, Rebecca Black taught us the days of the week, and I began Shufflin’ every day.

An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis

Savanta

Every month David Willan interviews leading experts in from the world of marketing and B2B. Stephen offers some fascinating insights into the world of B2B brands. He discusses what makes a strong B2B brand and identifies the benefits that strong B2B brands bring; he looks at how B2B brands may evolve in the future, chooses his own favourite B2B brands and gives his view on whether B2B brands can ever become cool brands.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

3 Steps for Writing Killer Business Awards Submissions

Modern Marketing

Business awards are an essential element of PR programs today. Companies submit for industry awards in an effort to increase both relevance and validation. In a competitive marketplace, validation for your company’s products, growth, executives or even just your brand in general is crucial – especially for those in B2B marketing. It’s up to marketing and PR to craft an awards entry that proves to a judging panel why their company is deserving.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention.

Do QR codes have a role in B2B marketing?

MLT Creative

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. They seem to be the latest thing in print media and a good way to increase customer involvement. Do QR codes have a future in B2B?

Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. Anyone in marketing who’s not listening to sales or customer service for insights is working in the dark.

B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]

Hubspot

Mike is the Vice President of Marketing and an expert when it comes to B2B Marketing. In this episode we discuss: B2B marketing best practices. Why customer Personas are a must have for every B2B company. Major Differences Between B2B and B2C.

How Facebook Factors Into Lead Generation [Data]

Hubspot

HubSpot's latest research takes a look at real data from 4,000 businesses -- all HubSpot customers -- and reveals how they successfully generate traffic and leads. The data shows that: Businesses with 501 to 1,000 Facebook fans generated 4 times more leads than those with 1 to 25 fans.

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. It adds value to new and existing customers, and can make you stand out from your competitors.

5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

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B2B Marketing Gets Social Spotlight With LinkedIn IPO

MLT Creative

Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. According to Russell Glass of Bizo, LinkedIn is propelling B2B marketers' visibility with its evolved, sexy -- and rich -- social network. Just a few years ago, most companies were blocking access to distracting social networks.

15 B2B Marketing Books You Need to Read

Directive Agency

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships.

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

The days of sending a list of contacts to sales is over. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use.

What’s the next big idea in B2B?

MLT Creative

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Get your B2B Twitter Toolkit

B2B marketers are stumbling in the dark

delicious b2bmarketing

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn.

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. . One company looking to help marketers do just that is Convertr. We need to think about the human element.

Q&A with Interact Keynote Speaker Hugh Herr

Modern Marketing

by Steve Olenski | Tweet this Those attending Interact 2014 in San Francisco this July 16−18 — and yes, you still have time to register — will be treated to a whole host of entertaining, knowledgeable folks from the world of marketing and beyond. In 2011, Time Magazine coined him the “Leader of the Bionic Age” because of his revolutionary work in the emerging field of Biomechatronics: technology that marries human physiology with electromechanics.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). B to B (18).

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack.

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