B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. Upon her return to the Netherlands in 2011, she started her own company in Den Bosch.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

MLT Creative

APRIL 8, 2011

We were proud to once again be winners at the prestigious 2011 AMY Awards held last week in Atlanta. And if you would like to get a look at the work itself, I’ve included what we call our “Quick Study Case Studies” too. The 2011 B2B Twitterer of The Year Awards - @B2BTOTY. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. While the rest of us catch on to what works. The iPad and possibly other tablets will start to make laptops look soooo 2000-singles as more and more move 100% of their digital work and personal lives to these devices. Tell me what you think!

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools. Social marketing is hard.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Webbiquity

JANUARY 3, 2012

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. Chris Chariton shares five ideas on how “sales and marketing can work together to generate leads and build the brand as part of the same effort.”

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

JANUARY 4, 2011

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Newton’s team posts at least once a day during the work week. “In previous years, visitors went straight to our website,&# says Newton.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010. What B2B Readers Want, Circa 2010 - What Works - What Doesn’t , February 2, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. B2B Ideas @ Work , November 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

The ROI Guy

JUNE 29, 2011

Marketers are becoming savvier as to what asset formats, content and sources work best to help facilitate the decision cycle. Most Trusted Sources 1) Peers 2) Industry Analysts 3) Consultants and Vendors The Bottom Line Buyers rely on a variety of formats and sources for the content assets that fuel purchase decisions.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. They have less. What is it? Is the era of PR over?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

ANNUITAS

MAY 10, 2011

The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”. All of these case studies emphasized the importance of marketing and sales working in a unified fashion to develop this process. This year marked the largest crowd ever for the six-year annual event. The key message?

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

The ROI Guy

SEPTEMBER 28, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. IT Budgets into 2011 - Robbing Peter to Pay Paul? Sign of Economic Re.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Here’s how it works. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Instead, transform your marketing into something that actually works and you can be proud of. It does work. It is entirely possible for your marketing not to suck.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28