INDUSTRY INSIGHTS YOUR PEERS ARE READING
Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users. MORE
A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. MORE
Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. MORE
Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The key, Melin noted, is to deliver the right content to the right audience through the most appropriate channels. MORE
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. MORE
According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. MORE
My biggest takeaway from the conference is get to know and start serving your audience. SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse. MORE
Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough. MORE
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011? MORE
We’re gearing up for a new quarter here at ReachForce. With each new quarter comes bigger targets, higher revenues, new partner and channel opportunities and as marketers we must ensure our plan of action is aligned with these new high marks. We really try and integrate every program we plan and MORE
A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Stronger focus on global audiences. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. MORE
The awesome Pam Moore supplies an extensive list of tips for getting retweeted more frequently and consistently, such as using your real picture, knowing your audience, knowing Twitter lingo, and making people laugh, cry, or learn something. MORE
2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes. MORE
The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. I have found application notes to be very useful when engaging with this industrial audience. MORE
The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. MORE
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. MORE
Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Your planning is based on your target audience, but you are measuring activity from everyone. Is the content you share via social media resonating with your target audience or a random audience? What content is most popular with your target audience? MORE
Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. MORE
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself. MORE
These videos may lack the slick, studio quality but the informal approach seems to work well with the target audience. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). MORE
We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. by Egan Cheung | Tweet this What a week! Eloqua Experience wrapped up yesterday, and it was rocking! MORE
One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. If pure audience development is laden with high pitchy selling, it can be a major turn-off. MORE
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. MORE
In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. MORE
“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Stronger focus on global audiences. MORE
What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers! MORE
When they start speaking, the audience is nodding in agreement and taking notes as fast as they can. This cartoon got a knowing laugh from the audience, illustrating the challenge of a common language between Marketing and Sales. “I’m by Brian Kardon | Tweet this. MORE
One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments. Now, I think that if we look at this from a traditional corporate branding perspective, your immediate reaction would be to expunge the analyst from your audience’s memory and start pushing the new content instead. MORE
Facebook's audience also skews much more heavily toward women: 62% vs. 45% for LinkedIn. Bottom line: The audience you reach on Facebook isn't the same as the one you find on LinkedIn. ” Firehouse.com asked its audience of emergency response professionals. MORE
Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. MORE
Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year. MORE
Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.]. MORE
Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Everyone seems to be doing their list of resolutions. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ]. MORE
For example, if I say this blog is only for “B2B marketers&# - will that focus the target audience of the blog? And B2B marketing is my topic, not necessarily my audience. My advice: Understand what your target audience is looking for. MORE
You can specifically target the audience and their attendance indicates significant interest. Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. MORE
Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. The day we've all been waiting for in anticipation is finally here (kind of). MORE
Webbiquity
JANUARY 7, 2011
A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Stronger focus on global audiences. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time.
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
Webbiquity
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.
NuSpark
JANUARY 2, 2011
Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Everyone seems to be doing their list of resolutions. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].
Marketing Insider Group
JANUARY 6, 2011
“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Stronger focus on global audiences.
Marketing Insider Group
DECEMBER 8, 2011
What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers!
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The Point
JANUARY 20, 2011
In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.
Everything Technology Marketing
APRIL 4, 2011
Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.
Marketing Insider Group
DECEMBER 28, 2011
Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year.
Webbiquity
DECEMBER 27, 2011
Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.
Chris Koch
JANUARY 28, 2011
One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments. Now, I think that if we look at this from a traditional corporate branding perspective, your immediate reaction would be to expunge the analyst from your audience’s memory and start pushing the new content instead.
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Buzz Marketing for Technology
DECEMBER 15, 2011
A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.
Marketing Insider Group
MARCH 1, 2011
For example, if I say this blog is only for “B2B marketers&# - will that focus the target audience of the blog? And B2B marketing is my topic, not necessarily my audience. My advice: Understand what your target audience is looking for.
SnapApp
DECEMBER 29, 2011
2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes.
Digital B2B Marketing
MARCH 31, 2011
Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold.
Biznology
SEPTEMBER 10, 2013
I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.
Digital B2B Marketing
MARCH 4, 2011
The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it.
Biznology
AUGUST 23, 2011
Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].
Tony Zambito
JANUARY 30, 2011
One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. If pure audience development is laden with high pitchy selling, it can be a major turn-off.
Reachforce
MARCH 16, 2011
We’re gearing up for a new quarter here at ReachForce. With each new quarter comes bigger targets, higher revenues, new partner and channel opportunities and as marketers we must ensure our plan of action is aligned with these new high marks. We really try and integrate every program we plan and
Hubspot
DECEMBER 9, 2011
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself.
Modern Marketing
MAY 9, 2011
When they start speaking, the audience is nodding in agreement and taking notes as fast as they can. This cartoon got a knowing laugh from the audience, illustrating the challenge of a common language between Marketing and Sales. “I’m by Brian Kardon | Tweet this.
Digital B2B Marketing
JUNE 14, 2011
Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Your planning is based on your target audience, but you are measuring activity from everyone. Is the content you share via social media resonating with your target audience or a random audience? What content is most popular with your target audience?
Webbiquity
MARCH 21, 2012
Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users.
Industrial Marketing Today
OCTOBER 25, 2011
According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.
Modern Marketing
SEPTEMBER 1, 2011
Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The key, Melin noted, is to deliver the right content to the right audience through the most appropriate channels.
Industrial Marketing Today
DECEMBER 15, 2011
These videos may lack the slick, studio quality but the informal approach seems to work well with the target audience. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).
Webbiquity
JANUARY 9, 2012
The awesome Pam Moore supplies an extensive list of tips for getting retweeted more frequently and consistently, such as using your real picture, knowing your audience, knowing Twitter lingo, and making people laugh, cry, or learn something.
Industrial Marketing Today
DECEMBER 1, 2011
Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.
Modern Marketing
OCTOBER 24, 2011
We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. by Egan Cheung | Tweet this What a week! Eloqua Experience wrapped up yesterday, and it was rocking!
ViewPoint
SEPTEMBER 26, 2011
Facebook's audience also skews much more heavily toward women: 62% vs. 45% for LinkedIn. Bottom line: The audience you reach on Facebook isn't the same as the one you find on LinkedIn. ” Firehouse.com asked its audience of emergency response professionals.
B2B Lead Generation
DECEMBER 29, 2011
You can specifically target the audience and their attendance indicates significant interest. Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%.
Industrial Marketing Today
JULY 1, 2011
The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. I have found application notes to be very useful when engaging with this industrial audience.
Digital B2B Marketing
MAY 9, 2011
My biggest takeaway from the conference is get to know and start serving your audience. SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse.
Tomorrow People
NOVEMBER 8, 2011
Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. The day we've all been waiting for in anticipation is finally here (kind of).
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