2011 Social Media Marketing Trends


A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Stronger focus on global audiences. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

2011 Marketing Resolutions to Consider


Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Everyone seems to be doing their list of resolutions. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Stronger focus on global audiences.

B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers!

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2011 B2B Marketing Outlook, According to Google

The Point

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.

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B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

2011: The year of personal brands

Chris Koch

One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments. Now, I think that if we look at this from a traditional corporate branding perspective, your immediate reaction would be to expunge the analyst from your audience’s memory and start pushing the new content instead.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

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B2B Marketing Mistakes: Do You Label Your Target Audience?

Marketing Insider Group

For example, if I say this blog is only for “B2B marketers&# - will that focus the target audience of the blog? And B2B marketing is my topic, not necessarily my audience. My advice: Understand what your target audience is looking for.

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Best SnapApps of 2011


2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes.

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Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold.

My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

Facebook Is Bigger than the Numbers

Digital B2B Marketing

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it.

Target your Twitter audiences using a theory of everyone


Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    If pure audience development is laden with high pitchy selling, it can be a major turn-off. 

Building a Targeted Audience – 13 Ideas for New Blog Content – B2B Marketing and Sales Tip #316


We’re gearing up for a new quarter here at ReachForce. With each new quarter comes bigger targets, higher revenues, new partner and channel opportunities and as marketers we must ensure our plan of action is aligned with these new high marks. We really try and integrate every program we plan and

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Write blog content for your target audience, which is not necessarily yourself.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

When they start speaking, the audience is nodding in agreement and taking notes as fast as they can. This cartoon got a knowing laugh from the audience, illustrating the challenge of a common language between Marketing and Sales. “I’m by Brian Kardon | Tweet this.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Your planning is based on your target audience, but you are measuring activity from everyone. Is the content you share via social media resonating with your target audience or a random audience? What content is most popular with your target audience?

Best LinkedIn Guides, Tips and Tactics of 2011


Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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Dreamforce: Buyer Behavior Marketing in a Social World #DF11

Modern Marketing

Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The key, Melin noted, is to deliver the right content to the right audience through the most appropriate channels.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

These videos may lack the slick, studio quality but the informal approach seems to work well with the target audience. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

Best Twitter Tips, Tools and Tactics of 2011


The awesome Pam Moore supplies an extensive list of tips for getting retweeted more frequently and consistently, such as using your real picture, knowing your audience, knowing Twitter lingo, and making people laugh, cry, or learn something.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.

Earthquakes & Marketers on the Twittersphere [Chart]

Modern Marketing

We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. by Egan Cheung | Tweet this What a week! Eloqua Experience wrapped up yesterday, and it was rocking!

Five Ways B2B Marketers Can Get the Most from Facebook


Facebook's audience also skews much more heavily toward women: 62% vs. 45% for LinkedIn. Bottom line: The audience you reach on Facebook isn't the same as the one you find on LinkedIn. ” Firehouse.com asked its audience of emergency response professionals.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation

You can specifically target the audience and their attendance indicates significant interest. Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%.

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. I have found application notes to be very useful when engaging with this industrial audience.

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The Hidden Message from SiriusDecisions: Serve Your Audience

Digital B2B Marketing

My biggest takeaway from the conference is get to know and start serving your audience. SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse.

Google+ Finally Launches Business Pages

Tomorrow People

Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. The day we've all been waiting for in anticipation is finally here (kind of).

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