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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

My analysis is below. Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. Client counts are reported only for 2008 through mid 2011. On a brighter note, cash from operations has been positive since 2009 and looks great for the first half of 2011.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. No deal = broken sales cycle. Analyze wins and losses.

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COVID-19 Marketing Strategies Learned from NBA Lockouts

Conductor

In 2011, after a lockout-shortened training camp that rushed players into preseason competition, 10 Achilles tendon injuries occurred over the first 12 days of training camp. There are plenty of ways to assess content gaps, but two that I always recommend are a competitive content gap analysis and a buyer’s journey content analysis.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. Related Post.

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Alinean Announces Content Optimization Assessment

The ROI Guy

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

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The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012

The ROI Guy

The much-sought economic relief in 2011 never arrived, setting the stage for a budget constrained, frugal 2012. This condition, termed Frugalnomics, means that buyers are overloaded and forced to do-more-with-less, uncertain about their budgets, and required to financially justify new investments.

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Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

For more than 50 percent of CIOs the IT budget will be 0 percent or less in growth terms. It will only slowly improve in 2011.” Budgets will be hard to manage as business conditions change from optimisim to pessimism in light of uncertain conditions. CIOs must benchmark IT according to business impact.”

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