Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. As with any other digital strategy, mobile campaigns require planning, tracking, analysis, and reporting.

Mobile Marketing 116

Mobile Marketing Work Management Marketing Automation Services Marketing Management 116

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

SnapApp

NOVEMBER 18, 2011

There are many components to an effective social media marketing campaign--conveying your message,?targeting?your How do you know if your social media efforts are getting the results you want? Tracking Your Social Media Campaign. Anytime you distribute content across your network of social media sites, track it's progress.

Social Media 48

Social Media Analysis Media Eye-Tracking 48

chiefmartech

AUGUST 25, 2018

Podium, PowerInbox, SOCI, ConvertKit, ClickFunnels, Bbroadly, LiftOff, Aha, SellerLabs, Choozle, Coschedule, Apptimize, HYPR, StrikeSocial, G2 Crowd, Braze, Bluecore, Radius Networks, Lob, Springbot, Upfluence, TripleLift, and NinjaCat. That’s just about the size of the original 2011 marketing technology landscape.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

Convince & Convert

OCTOBER 16, 2013

Breather does a simple thing– it’s an app that lets you unlock and open a network of private spaces – in your own city– all with the touch of a button. The third, The Flinch , has consistently remained one of the top read Kindle books since it was published in 2011. Now that’s cool enough.

Startups 136

Startups Internet Marketing Mobile Advertising Social Media 136

Brandpoint

DECEMBER 13, 2018

You can also post links to your content in online forums or in the comments of social media posts. Changes made are an attempt to encourage positive SEO signals from users, such as staying on the page longer, browsing other pages on the site or sharing content with their social networks. What content meets or does not meet KPIs?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

OCTOBER 9, 2018

Google’s long-struggling answer to Facebook and LinkedIn’s giant social network, Google+, is set to shut down as announced on 8 th October. Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn.

Google 40

Google API Social Networks Privacy 40

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Marketing Insider Group

OCTOBER 27, 2011

And Mary has been nailing it each year with her analysis of the latest online trends. And this will affect everything from apps to search to advertising to social networking. With the rapid rise in the use of social networks, profiles and the privacy issues they bring, it is getting increasingly difficult for people to hide.

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Biznology

APRIL 14, 2015

It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google 80

Google SEO Adsense PageRank 80

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

readwrite

JANUARY 10, 2012

The congressmen were not satisfied with Facebook’s response to questions raised by a February 2011 patent filing. It suggested that the social network tracked users when they were logged off and browsing other non-Facebook sites. Facebook’s letter referenced a full audit of Facebook’s non-U.S.

Facebook 40

Facebook Privacy Social Networks Advertisements 40

SnapApp

FEBRUARY 15, 2012

The results have paid off, with sustained traffic growth and more sharing all across the social web. It spans five pages and includes a mix of the author's personal experiences at the store, market statistics, and a bit of valuable competitive analysis. All you have to do is invest in quality. The post that did so well?

Loyalty 48

Loyalty Viral Marketing Social Networks Network Marketing 48

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Contently

JUNE 29, 2016

That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Navigation Summary (or) Click Path Analysis Many analytics packages, such as Google Analytics, WebTrends, and Omniture, have Navigation or Click Path Reports that show which pages visitors came from – and which pages they visited next.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Convince & Convert

MAY 25, 2010

will range from 11% (the relatively mature email marketing), to 34% (social media). This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. As a paid/owned/earned media model becomes the norm, expect more content marketing, data analysis and marketing automation across all platforms, experts note.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. Are All Leads Created Equal? Good leads. Quality leads. At the right price.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Neal Schaffer - Speaker and CEO at Maximize Your Social.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

MAY 6, 2010

These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Hubspot

AUGUST 5, 2011

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. A customer using Twitter is likely to have a Facebook account and may even cross-post content to each network.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? have michelle tell you some time.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Planning 28

Outgrow

MAY 23, 2022

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. They can network, they can learn from each other. So, I said, okay, let’s call it content marketing, just like search engine marketing, just like social media marketing. Creator Economy and Content Entrepreneurship.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. Soon, we’ll be able to automate our social media relationships through bots that can judge sentiment.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. How to cure your SEO blindness by iMedia Connection.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

readwrite

JANUARY 25, 2011

Facebook’s acquisition of Rel8tion, a stealth-mode startup out of Seattle, may hint towards the social network’s growing interest in the local advertising space. In fact, speaking at the Inside SocialApps conference yesterday, Facebook CTO Bret Taylor confirmed the company’s primary focus in 2011 is mobile.

Acquisitions 40

Acquisitions Mobile Advertising Advertising Agencies Amazon 40

Webbiquity

APRIL 3, 2012

On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. 4 Steps to Measure Social Media ROI with Google Analytics by Search Engine Watch.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Martech

FEBRUARY 24, 2022

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. Atlanta-based CallRail was founded in 2011. Example of call transcript analysis by Invoca (via Invoca). CallRail’s platform (via Callrail). Target customers. Click here to download!

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Webbiquity

NOVEMBER 14, 2011

And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up? SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started by MarketingSherpa Blog Adam T.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Hubspot

FEBRUARY 23, 2012

Like every aspect of inbound marketing, social media is constantly evolving. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. While efficiency is important, it should never be at the expense of quality content and relevant social media posts.

Twitter 28

Twitter Facebook Click Rate Lead Scoring 28

chiefmartech

APRIL 22, 2020

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. Now, let’s talk a bit about the design and data before digging into further analysis.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145