LeanData

APRIL 6, 2023

According to TrustRadius’ 2022 B2B Buying Disconnect report, virtually every B2B buyer wants to self-serve at least part of their buying journey. More importantly, B2B buyers are choosing to engage less often with sellers — since 2011, vendor sales reps have fallen out of the top five resources used by buyers.

Features 52

Features Leads Lead Marketing Qualified Leads 52

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. In its analysis of the key trends, CSO Insights recommended implementing such systems, including dedicated commercial solutions where it makes sense, and hiring consultancies to help with implementation where necessary.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Customer Experience Matrix

JANUARY 4, 2012

In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis. In particular, LeadFormix infers visitors' “intent” (i.e.,

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. The Advertising Research Institute reports that product sales decline after 48 ad impressions. A report found 60 to 70 percent of B2B marketing content is unused. Answers and needs are available with a click.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. More information about the report can be found here.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. It analyzes these for accuracy and completeness, providing users with reports that highlight problem areas. There’s probably some AI at work in that analysis. Lead Genius is a good example. Analyze results.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

ClickZ

NOVEMBER 9, 2020

In 2011, Scott Brinker’s martech landscape contained just 150 tools. The skills needed to manage today’s complex and technological marketing environment include having a comfort with (or proficiency in) data analysis, experience working with platforms of various flavors (CDPs, CRMs, DMPs, etc.), This year, it’s at 8000 (and growing).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. A similar analysis from CabinetM , which has a database o 3,708 companies, showed a slightly higher rate of 14.5% per year for the same period.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

NOVEMBER 16, 2011

In accompanying commentary, the company also revealed its 2010 revenue was $14 million, that it expects 140% revenue growth in 2011 (meaning about $34 million), and that it has about $70 million remaining of its total $107 million raised to date. 37 million + $50 million = $87 million; if $70 million remains then $17 million was spent.)

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Martech

AUGUST 14, 2023

This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 95

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Brightedge

SEPTEMBER 9, 2022

Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. The “validate fix” button, which displays on page indexing reports in Search Console (accessible from the “Pages” tab), has been reinstated. Video Indexing Report Live in Search Console.

SEO 52

SEO Guidelines Validation Youtube 52

Customer Experience Matrix

DECEMBER 14, 2016

Derived fields can be used in queries and reports, embedded in other derived fields, and shared among users. Data can be read by Tableau and other third-party tools for analysis and reporting. These let non-technical users put data into formats they need without the help of technical staff. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

AUGUST 29, 2011

My analysis is below. Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. Client counts are reported only for 2008 through mid 2011. What we find is a rather frightening $120,000 per client in 2010, and about the same so far in 2011.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

The Point

AUGUST 8, 2011

Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds allocated) is “Increasing New Customer Acquisition”. • I have two major issues with the analysis: 1. If anything, it would be reasonable to conclude that marketers are overwhelmingly investing 2011 budget dollars in lead generation activity.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

B2B Marketing Directions

JUNE 25, 2023

Source: Shutterstock Key Takeaways Intuition is a cognitive process that draws on our past experiences and subconscious memories to produce a quick conclusion without conscious reasoning or analysis. One of the top four reasons given by respondents was analysis does not present a clear recommendation. Marketers need intuition.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. More than ¾ of marketing operations department members have marketing titles, according to the report. Build analytical models and perform data science analysis 21.1%

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. For instance, according to a report by DigiDay the Huffington Post puts out 1,600 pieces of new content per day. Once the analysis has been completed, it’s time to devise a strategy. Guest post by Nico Prins. Create the Opportunity. In the book Blue Ocean , W.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Submit a posting with Help A Reporter Out and responses will begin flowing into your email box.

Planning 145

Planning Research Tools Best Practices 145

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. The devices are owned by 90% of US adults between 18 and 49, 83% of people between 50 and 64, and 61% of people 65 and over, according to the same Pew report.

Mobile Marketing 119

Mobile Marketing Work Management Marketing Automation Services Marketing Management 119

Customer Experience Matrix

APRIL 4, 2014

When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports. Bottlenose was founded in 2010 and launched its original social media dashboard in 2011. customer data management marketing analytics marketing measurement social media listening trend analysis'

Social Media 120

Social Media Enterprise Management Trends Work Management 120

The Effective Marketer

FEBRUARY 10, 2011

As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Test them, see if they work, then be the judge.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

APRIL 2, 2012

minutes in November 2011 and 4.8 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). A recent article from eMarketer highlighted the fact that users spent an average of 3.3 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

SWZD

MAY 30, 2019

Selecting an appropriate technology platform is important and must support the data volumes, types and reporting requirements. Knowing what dashboards and reports to create is an obvious prerequisite. Conclusions : In 2011, Google published an eBook titled ZMOT: Zero Moment of Truth.

Digital Transformation 48

Digital Transformation B2B Thought Leadership Thought Leadership Customer Satisfaction 48

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. Have a blog post from 2011 that analyzes key findings from the most important industry report of the year? This includes recent events, hot topics and time-sensitive updates (like research reports).

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SnapApp

NOVEMBER 18, 2011

Part of Facebook's 2011 changes ?designed Insights: Downloadable report that covers everything from demographics of your fans, to virality, to interactions. When you create an interactive application for your social media pages using SnapApp, you get the benefit and support of robust analytics reporting.

Social Media 48

Social Media Analysis Media Eye-Tracking 48

Savanta

FEBRUARY 1, 2012

It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). The Chameleons.

Twitter 120

Twitter Brand Identity Branding B2B 120

Navigate the Channel

AUGUST 3, 2023

There are easy-to-use templates included to help spice things up a little, but even a general user with little experience of it is likely to find themselves able to use PowerPoint without much trouble at all,” reports TechRadar in its 2023 ranking of presentation software. “It’s

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. This saves a lot of resources that you would’ve used in market research and strategic analysis. However, things are changing.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

KoMarketing Associates

SEPTEMBER 1, 2016

According to Tencent’s financial report of Q2 2016, QQ has 899 million monthly active users, which is an increase of 7 percent YoY. WeChat , the current bright star in the China social media market, was released by Tencent in 2011. For our client’s website, the QQ conversion rate was 2-4 times higher than a form submission.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

ViewPoint

MARCH 6, 2012

Moreover, Best-in-Class companies report a 31.6% According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Pearl Digital Marketing

OCTOBER 13, 2019

An SEO Audit is an in-depth analysis of your website. There are several tools you can use to perform your own SEO analysis with our guide, or you can hire a professional company to do it for you. Panda – 2011 brought about the Panda update. Step Four – On-Page SEO Analysis. Defining an SEO Audit.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6 million vs. $13.3

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

ViewPoint

FEBRUARY 26, 2013

Hat tip to Anja Langbein Park, who spoke at ITSMA’s Annual Conference in 2011 on Marketing Across Cultures: Building Relationships and Improving Performance." But self-aware salespeople, with an education in potential cross-cultural pitfalls, are better equipped to avoid misunderstandings, win trust, and make the sale.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

Conductor

APRIL 28, 2020

In 2011, after a lockout-shortened training camp that rushed players into preseason competition, 10 Achilles tendon injuries occurred over the first 12 days of training camp. There are plenty of ways to assess content gaps, but two that I always recommend are a competitive content gap analysis and a buyer’s journey content analysis.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Biznology

APRIL 14, 2015

It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google 80

Google SEO Adsense PageRank 80