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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access. In particular, LeadFormix infers visitors' “intent” (i.e.,

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[Deep Dive] Should Marketers Rely on Intuition?

B2B Marketing Directions

Source: Shutterstock Key Takeaways Intuition is a cognitive process that draws on our past experiences and subconscious memories to produce a quick conclusion without conscious reasoning or analysis. One of the top four reasons given by respondents was analysis does not present a clear recommendation. Marketers need intuition.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

If a sales professional says, ‘I submitted a proposal,’ and your customer says, ‘I got a price quote,’ that’s a sign of misaligned perceptions and selling-buying cycles,” says Dickie. This analysis revealed that nurses needed to get involved very early in the sales cycle, long before Purchasing,” says Dickie.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Just as important, CMOs can win influence by sharing these insights with others in the company.

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Do You Believe in Industrial Websites?

Industrial Marketing Today

Source: 2011 GlobalSpec Economic Outlook Survey). Source: 2011 GlobalSpec Marketing Trends Survey). Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites.

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The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012

The ROI Guy

The much-sought economic relief in 2011 never arrived, setting the stage for a budget constrained, frugal 2012. 5) Economic Justification Required – Each proposed solution is subject to more financial scrutiny by senior executives, raising the level of financial justification required.

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Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

It will only slowly improve in 2011.” Although frugal executives need quantifiable ROI proof prior to project approval, with less resources than ever, they don’t have the time or research needed to create ROI analysis reports. According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

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