Webbiquity
JANUARY 31, 2019
Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.
markempa
JUNE 17, 2012
No deal = broken sales cycle. He says the escalating number of “no decisions” is a sure sign that sales cycles are broken. If a sales professional says, ‘I submitted a proposal,’ and your customer says, ‘I got a price quote,’ that’s a sign of misaligned perceptions and selling-buying cycles,” says Dickie.
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ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
Industrial Marketing Today
MARCH 23, 2012
That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Economic Outlook Survey). Source: 2011 GlobalSpec Marketing Trends Survey). Read my post, “Website Evaluation Comes Before Site Redesign” for more on this.
Adobe Experience Cloud Blog
JUNE 2, 2011
by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. What steps marketing organizations take to become proficient in collection, analysis, and use of data for decision making.
The ROI Guy
SEPTEMBER 7, 2011
Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.
Marketing Insider Group
NOVEMBER 4, 2010
Results: Upon conducting a post-click marketing segmentation analysis—in real time—the company immediately learned that more than 70% of respondents were not in their target audience of hospital decision makers. We have also had success with creating specific content around each step in the buy cycle on each landing page.
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