Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: Showcase reviews: Siasat, Johnny Lists.

Planning 145

Planning Research Tools Best Practices 145

B2B Marketing Traction

MAY 19, 2015

According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing. Dedication to measurement and analysis. I wrote about this as a tactic way back in 2011 – read my post here.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Build analytical models and perform data science analysis 21.1% And, thankfully, response rates have also risen to between 10% and 20% over their benchmark.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

markempa

JUNE 17, 2012

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. This analysis revealed that nurses needed to get involved very early in the sales cycle, long before Purchasing,” says Dickie. However, when Nursing was the primary contact, it was 75%.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

SEPTEMBER 7, 2011

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Optimization 40

Optimization Peer-to-peer Terms and Conditions Buyer's Journey 40

Contently

JUNE 29, 2016

That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

MLT Creative

DECEMBER 9, 2011

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. Three-fifths of those surveyed said they plan to increase spending on content marketing in the next 12 months, according to a benchmark report by Content Marketing Institute and MarketingProfs.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Allocadia

APRIL 15, 2019

This type of organization has broader responsibilities including campaign optimization, data analysis and insights, and working more broadly across key stakeholder groups such as product marketing, finance, and sales. She coined the term “Revenue Marketer” in 2011. Stage 4: Strategic.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. As a paid/owned/earned media model becomes the norm, expect more content marketing, data analysis and marketing automation across all platforms, experts note.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Televerde

JANUARY 13, 2020

million labor income in the Arizona economy between 2011 and 2018 resulting in $13.3 million labor income in the Arizona economy between 2011 and 2018. million in cumulative cost savings to the state since 2011. million labor income in the Arizona economy between 2011 and 2018. Televerde operations generate $238.2

InsideView 19

InsideView Research Lead Ranking Education 19

The ROI Guy

JULY 19, 2012

Personalize - First, Alinean tools personalize the content, leveraging the customer’s profile to completely personalize and customize the analysis, research and messaging. via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” via quantifying the Cost of Doing Nothing, · “Why Now?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

OCTOBER 21, 2009

It will only slowly improve in 2011.” CIOs must benchmark IT according to business impact.” Although frugal executives need quantifiable ROI proof prior to project approval, with less resources than ever, they don’t have the time or research needed to create ROI analysis reports.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Convince & Convert

MARCH 26, 2013

To easily measure it, you’ll probably resort to paid Facebook statistics analysis software such as Pagelever, Simply Measured, or Agorapulse. This will give you a benchmark for comparison based on a sample of similarly sized pages. You’ll find it under the label “Lifetime Post reach by people who like your Page”.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Adobe Experience Cloud Blog

AUGUST 5, 2011

Better benchmarking. Marketing is the least benchmarked of all corporate functions. Marketing Operations uses benchmarking to perform critical gap analysis. 2011 Marketing Operations Partners. Not just great for individual performance or activities, Marketing Operations systemizes success. Clear priorities.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Online Marketing Institute

DECEMBER 23, 2010

The real test In the end, you should not benchmark your leads by Cost Per Lead. Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? You have to take the time to analyze the quality of the leads and determine your Cost Per Sale.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Valasys

SEPTEMBER 4, 2019

Redian6: This is arguably one of the best social media monitoring tools with impressive social tracking, sentiment analysis & reporting capabilities. It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

The ROI Guy

JULY 9, 2013

–the Prospect should not wait to address the issue because they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks), Why You? Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

JANUARY 10, 2011

Mistake #11: Collecting Bad Response Rates - You need good analysis to determine the effectiveness of your email. We’ve updated portions of it with data from MarketingSherpa's 2011 Email Marketing Benchmark Report. It’s more important than ever to make your email mobile reader friendly.

Marketing Report 28

Marketing Report Email Marketing Ad Frequency Planning 28

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

The ROI Guy

FEBRUARY 4, 2009

It should be noted that license discounts are available from Microsoft and the competition and should also factor into your own analysis. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Hubspot

AUGUST 22, 2011

A tool I love to use for its simplicity and detailed analysis is called TweetWhen. Check out the benchmarking reports. Learn how to start using Twitter in 2011 to achieve your business goals. Discover When Is the Best Time to Tweet. Tool: TweetWhen. You can think about the app as a sort of Google Analytics for Twitter.

Twitter 28

Twitter Tools Stats Advertising Benchmark 28

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Technical SEO, content development, traffic analysis, and link building were named as priorities. Content Marketing. Mobile Optimization.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

ANNUITAS

JANUARY 25, 2022

Buying committees are anywhere from two to four times larger than they were in 2011. A benchmark of campaign performance against industry targets and ANNUITAS targets. Research shows that the buying process involves many more people than it did just 10 years ago. Companies are struggling to accommodate the influx of stakeholders.

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

Martech

FEBRUARY 24, 2022

Atlanta-based CallRail was founded in 2011. Telephone Performance Analysis (TPA) is an employee evaluation tool that analyzes agent sales/customer service skills by reviewing and grading sales calls based on specific criteria. Example of call transcript analysis by Invoca (via Invoca). CallRail’s platform (via Callrail).

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

KoMarketing Associates

NOVEMBER 18, 2012

This is a far cry from the single digit percentages Google spokespeople indicated marketers would realize in late 2011. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. Seek to educate management ahead of time about the change.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. The Panda Update applied on February 24, 2011 (to thoroughly do away with the plagiarisms or irrelevant pieces of content, keyword stuffing & spams).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Allocadia

APRIL 2, 2019

asked Carey Rutigliano, Cloudera’s (formerly Hortonworks) Director of Financial Planning & Analysis. For a fairly young company – established in 2011 with initial backing from Yahoo! You Can’t Prove What You Can’t Measure. You’re moving money around based on a handshake?”, Budget transfers weren’t the only blind spot.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Adobe Experience Cloud Blog

JULY 5, 2011

Typically it is because we are seeking: Industry information or market analysis. Benchmark information. Industry information or market analysis. Information about your industry or a general market analysis is usually best compiled by a third party. Benchmark information. Lead generation. Content Polls.

Customer Surveys 48

Customer Surveys Webinar Metrics B2B Marketing Advertising Benchmark 48

Unbounce

JULY 30, 2019

If you’re just starting out, you can use Unbounce’s Conversion Benchmark Report or a variety of other resources to get a sense of where you should be hitting.). Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.” Amazon does this too.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

The ROI Guy

JUNE 29, 2011

These interactive tools have the advantage in that they can quickly profile a customer’s needs and provide a customized / personalized analysis presentation / document that is more relevant than traditional one-size-fits-all media.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Hubspot

JULY 18, 2012

So I decided to dig into HubSpot's Blog Analytics and do a quick and simple analysis on the success of what we can consider to be the 'link bait' content we've published on this very blog. HubSpot's Link Bait Analysis. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

The ROI Guy

AUGUST 4, 2010

These tools can include interactive white papers, executive self-assessments, benchmarking comparisons, ROI calculators and TCO comparisons. However, the buyers understand that the B2B vendor has an agenda - to sell products / services - and therefore remain wary of the analysis and advice.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40